Think of the podcasting world as a massive networking event. On one side, you have thousands of hosts looking for credible experts to share valuable insights with their listeners. On the other side, you have leaders like yourself with a powerful message to share. The challenge is making the right connection. Professional podcast bookers act as your personal matchmaker in this space. They take the time to understand your goals and expertise, then leverage their established network to introduce you to the perfect podcast hosts. They handle all the logistics, ensuring every interview is a perfect fit for your brand and your message.
Key Takeaways
- Treat Podcast Guesting as a Core Marketing Channel: A booking agency isn’t just for scheduling; it’s for executing a long-term strategy. The right partnership builds your brand authority, improves your website’s SEO through backlinks, and creates a library of content you can use for months.
- Prioritize a Quality Network Over a Low Price: The effectiveness of an agency lies in its relationships, not its price tag. Look for a partner with proven placements on shows that reach your ideal audience, as a single interview on the right podcast is more valuable than ten on irrelevant ones.
- Your Preparation Maximizes the Agency’s Work: Your booker gets you the opportunity, but your performance makes it count. Maximize your investment by defining clear goals upfront, preparing thoroughly for each interview, and actively promoting every episode after it airs.
What is a Podcast Booker?
Think of a podcast booker, or a podcast booking agency, as your personal matchmaker for the audio world. Their entire job is to connect experts, authors, and CEOs like you with podcasts that are a perfect fit for your message and audience. Instead of spending hours searching for shows, finding contact information, and sending out pitches that might go unanswered, a booking agency handles all of that for you.
They specialize in getting you booked as an expert guest on shows relevant to your professional niche. This isn’t just about getting your name out there; it’s a strategic move to build authority, share your story, and connect with engaged listeners who are genuinely interested in what you have to say. A great booker acts as your partner, finding the right platforms to help you achieve your specific brand goals.
What a Podcast Booker Does
A podcast booking agency takes the heavy lifting of outreach off your plate so you can focus on what you do best: sharing your expertise. Their core function is to manage the entire guesting process from start to finish. This includes researching and vetting podcasts to find shows that align with your brand and reach your target audience.
Once they’ve identified the right opportunities, they craft personalized pitches and reach out to podcast hosts on your behalf. After securing an interview, they handle all the scheduling and coordination, making sure you have all the details you need to show up prepared and confident. Essentially, they are your dedicated representative in the podcasting space, managing logistics and opening doors to new audiences.
How the Booking Process Works
The process of working with a podcast booker is typically straightforward and designed to be as simple as possible for you. It usually starts with a discovery phase where the agency gets to know you, your business, your book, and your overall goals. You’ll discuss your ideal audience and the key messages you want to share.
From there, the agency takes over. They build a target list of podcasts and begin their outreach. As interview opportunities are secured, they’ll present them to you for approval and handle all the scheduling. Your main job is to prepare for and show up to the interviews. The final step is the interview itself, where you get to connect with a new audience and grow your brand’s reach, one conversation at a time.
Quality vs. Budget: What’s the Difference?
When it comes to podcast booking agencies, the price often reflects the quality and depth of the service. Lower-cost options might focus on securing a high volume of interviews, but they may not be on shows that are highly relevant or have a significant listenership. This approach can sometimes feel like throwing spaghetti at the wall to see what sticks.
In contrast, premium agencies, like our team at Leverage with Media, prioritize quality over quantity. They invest time in building genuine relationships with podcast hosts and producers, which leads to better, more strategic placements on top-tier shows. These agencies are often described as professional and caring because they focus on finding the perfect fit for your brand. While the investment is higher, the return is often far greater, placing you in front of the right audiences to build lasting credibility.
Why Hire a Podcast Booking Agency?
As a leader in your field, you know that sharing your story is essential for growth. Podcast guesting is one of the most effective ways to connect with new audiences, build authority, and drive your brand forward. But the process of finding the right shows, pitching hosts, and coordinating interviews is a full-time job in itself. That’s where a podcast booking agency comes in.
Hiring a dedicated agency isn’t just about outsourcing a task; it’s a strategic investment in your brand. A great booking partner does more than just fill your calendar. They act as a strategic arm of your team, ensuring every interview aligns with your goals, reaches your ideal audience, and positions you as the go-to expert in your industry. They handle the heavy lifting so you can focus on what you do best: sharing your message and running your business. By partnering with professionals, you gain access to established relationships, expert strategy, and a clear path to turning conversations into tangible results.
Save Your Time and Energy
Let’s be honest: your time is your most valuable asset. The process of securing quality podcast interviews is incredibly time-consuming. It involves hours of researching relevant shows, finding contact information, crafting personalized pitches, following up, and handling all the back-and-forth scheduling. Doing this on your own can quickly pull you away from your core responsibilities.
A podcast booking agency takes this entire process off your plate. They handle the difficult parts of finding and booking interviews, freeing you to concentrate on preparing for the conversation itself. Think of them as your dedicated outreach team, managing the logistics so you can show up ready to shine. This allows you to scale your media presence without sacrificing the time needed to run your company or work on your next book.
Tap Into Their Connections
One of the biggest advantages of working with an agency is gaining immediate access to their curated network of contacts. Established bookers have spent years building relationships with podcast hosts and producers across countless industries. They know which shows are a perfect fit for your message and, more importantly, they have a direct line to the decision-makers. This means your pitch won’t get lost in a crowded inbox.
Instead of starting from scratch, you can find podcasts that are an ideal match for your expertise and target audience. An agency understands the nuances of each show—its listener demographics, tone, and format—and uses that insight to secure placements that will have the greatest impact. These established connections not only increase your chances of getting booked but also ensure you’re placed on reputable shows that align with your brand.
Get Expert Guidance
A top-tier podcast booking agency does more than just secure interviews; they provide the strategic guidance needed to make every appearance a success. They work with you to refine your talking points, craft a compelling bio, and develop a clear call to action. Many agencies offer media training and coaching to help you deliver your message with confidence and clarity.
This expert support is designed to help you maximize your return on investment from every interview. An agency can offer feedback on past interviews, help you perfect your storytelling, and advise you on how to seamlessly promote your book, business, or services. This partnership ensures you’re not just showing up but are fully prepared to convert listeners into followers, customers, and fans. It’s about turning each podcast appearance into a powerful marketing opportunity.
Build Lasting Value
The benefits of a podcast interview extend far beyond the day it airs. Each appearance is an evergreen asset that can continue to deliver value for months and even years. Being a guest on podcasts is a powerful way to build a portfolio of high-quality backlinks to your website, which is a key factor in improving your search engine ranking. When shows link to your site in their show notes, it signals to Google that you are a credible authority.
Beyond SEO, these interviews become valuable pieces of content you can repurpose for your social media channels, email newsletters, and website. They serve as social proof, enhance your credibility, and give you a steady stream of material to engage your audience. Over time, a consistent podcast guesting strategy helps you grow your network, drive sustained website traffic, and build a lasting digital footprint.
The Best Podcast Booking Agencies
Finding the right podcast booking agency is like finding the perfect business partner. You need someone who understands your message, knows the landscape, and has the right connections to get you in front of the audiences that matter most. While there are many options out there, a few agencies consistently stand out for their expertise, network, and dedication to their clients. Whether you’re an author launching a new book or a CEO building a personal brand, the right agency can make all the difference. Here are some of the best podcast booking agencies that can help you share your story and grow your influence.
Leverage with Media PR
Leverage with Media PR specializes in connecting entrepreneurs and non-fiction authors with podcasts that perfectly match their target audience. What sets them apart is their tailored, hands-on approach. They don’t just book you on any show; they focus on finding placements that truly resonate with your specific market to maximize your exposure and engagement. This boutique agency understands that the goal isn’t just to be heard, but to be heard by the right people. Their team works closely with you to refine your message and ensure every appearance builds your brand and authority. You can see the quality of their media placements for yourself.
Interview Connections
As the first podcast booking agency on the market, Interview Connections has over a decade of experience getting clients featured on top-tier shows. Founded in 2013, they have a deep understanding of the industry and a proven process for success. They go beyond just booking by offering personalized interview audits and coaching calls to help you get the highest possible return on your investment. This extra layer of support is invaluable for anyone new to podcast interviews or looking to sharpen their on-air presence. Their long history and focus on performance make them a trusted choice for established professionals.
Podcast Guests
If you prefer a more hands-on approach, Podcast Guests offers a platform that directly connects hosts with potential guests. It functions like a marketplace where you can create a profile highlighting your expertise and pitch yourself to shows you think are a good fit. This model gives you more control over the process and can be a great way to get started without committing to a full-service agency. It streamlines the search for opportunities and helps you find podcasts actively looking for guests in your niche, ensuring you’re reaching an engaged and relevant audience.
Booking Agents USA
Booking Agents USA is dedicated to securing guest spots on popular podcasts for their clients. They place a strong emphasis on personalized service and have cultivated a robust network of podcast connections over the years. This makes it easier for authors and CEOs to find the right platforms to share their message without spending hours on outreach. Their team works to understand your goals and leverages their industry relationships to find impactful opportunities. For leaders who value a service built on a foundation of strong connections, Booking Agents USA is a solid contender.
Guest Bookers
Specializing in authors and entrepreneurs, Guest Bookers excels at matching clients with podcasts that align with their brand and target audience. Their expertise lies in ensuring that every appearance is not just a booking, but an impactful one. They understand that a successful podcast interview happens when the guest’s message, the host’s style, and the audience’s interests all line up perfectly. By focusing on this strategic alignment, they help you make a lasting impression and build genuine connections with new listeners, turning interviews into real opportunities for growth.
What Makes a Great Podcast Booking Agency?
Choosing a podcast booking agency is a big decision. You’re not just hiring a service; you’re partnering with a team that will represent you and your brand in a very public way. The right agency can connect you with ideal audiences, build your authority, and open doors to new opportunities. The wrong one, however, can waste your time, damage your reputation, and burn through your budget with little to show for it. So, what separates the great agencies from the rest? It comes down to a few key qualities that ensure they can deliver real, measurable results. It’s not about flashy promises or long lists of podcasts. It’s about a strategic approach that aligns with your specific goals as an author, CEO, or expert. Before you sign any contracts, make sure you evaluate potential partners based on their proven experience, the quality of their network, the depth of their support services, how they track performance, and their standards for communication. A little due diligence upfront will help you find a team that truly understands your vision and can help you achieve it, turning your podcast appearances into powerful assets for your brand.
Look for Proven Experience
An experienced agency has a refined process for everything from pitching to scheduling. They understand the nuances of the podcasting world and know how to position you as the perfect guest for shows in your niche. Look for an agency that has a track record of working with clients like you—whether you’re a non-fiction author, a CEO, or an industry expert. Their past results should speak for themselves, demonstrating a clear understanding of how to match experts with podcasts that align with their professional goals. An agency with deep experience won’t just get you booked; they’ll get you booked on the right shows that will actually move the needle for your brand.
Check the Quality of Their Network
Anyone can pull a long list of podcasts from a directory, but a great agency cultivates a high-quality network built on genuine relationships with hosts and producers. It’s not about the quantity of their contacts; it’s about the quality and relevance of the shows they can connect you with. The best agencies focus on placing you on podcasts that reach your specific target audience and align with your business objectives. When you talk to them, ask about the types of shows they typically book for clients. Their ability to secure placements on top-tier, relevant podcasts is a direct reflection of the strength and quality of their professional network.
Ask About Their Support Services
Securing an interview is only the first step. A top-tier agency provides comprehensive support to make the entire process seamless and professional. This means they handle all the administrative heavy lifting, from initial outreach and scheduling to coordinating technical checks and sharing pre-interview materials with both you and the host. They should act as a true partner, ensuring you have everything you need to show up prepared, confident, and ready to deliver a fantastic interview. When you review their packages, look for details on the level of support they provide beyond just the booking itself. This hands-on approach saves you valuable time and lets you focus on what you do best.
Make Sure They Track Performance
How does an agency measure success? A great one will be able to answer that question with clear metrics that go beyond just the number of interviews booked. Look for an agency that focuses on the impact of each appearance, considering factors like audience reach, SEO value from backlinks, and alignment with your overall content marketing strategy. They should provide you with regular reports and be able to explain how their efforts are contributing to your larger goals, whether that’s building your brand authority or driving leads. An agency that tracks performance is an agency that is accountable for delivering tangible results for your investment.
Set Clear Communication Standards
A strong partnership is built on clear and consistent communication. From the very beginning, you should know who your main point of contact is, how often you’ll receive updates, and the best way to get in touch with them. A responsive, organized, and detail-oriented team makes the entire process feel effortless and professional. They should be proactive in keeping you informed about pitching progress, upcoming interviews, and any necessary preparations so there are no surprises. This level of professionalism ensures you feel supported every step of the way. A great agency makes it easy to start the conversation and keeps it going throughout your partnership.
What Services Should You Expect?
When you partner with a podcast booking agency, you’re investing in more than just a calendar full of interviews. A top-tier agency acts as a strategic partner, providing a suite of services designed to amplify your message and grow your brand. While every agency is different, the best ones offer comprehensive support that extends far beyond the initial booking. They understand that a podcast interview is a powerful asset, and they help you leverage it for maximum impact.
From refining your pitch to planning your post-interview promotion, a great booker handles the details so you can focus on sharing your story. They should provide a clear strategy that integrates with your broader marketing efforts, ensuring every appearance builds momentum. Here are the core services you should look for when vetting potential agencies.
SEO and Marketing Integration
A podcast appearance is a powerful tool for your digital marketing strategy. Each interview creates opportunities to build high-quality, organic backlinks to your website, which is a cornerstone of effective SEO. A skilled booking agency understands this and will target podcasts that not only reach your ideal audience but also strengthen your website’s authority with search engines. Over time, a consistent guesting strategy can significantly improve your search rankings, making it easier for new clients and customers to find you. This approach turns every conversation into a long-term asset that continuously drives traffic and builds your online presence.
Help with Interview Prep
Simply getting booked isn’t enough; you need to deliver a compelling interview that captivates listeners. The best agencies provide dedicated support to make sure you’re fully prepared. This often includes helping you craft a powerful one-sheet, refining your key talking points, and conducting mock interviews to build your confidence. Some agencies even offer personalized coaching calls and audits of past interviews to give you actionable feedback. This guidance ensures you show up polished, professional, and ready to connect with the host and their audience, turning listeners into followers of your brand.
Repurposing Your Content
One of the biggest benefits of podcasting is the wealth of content you can create from a single interview. A 45-minute conversation can be transformed into dozens of assets for your other marketing channels. A forward-thinking agency will help you develop a plan to repurpose your interviews effectively. Think short video clips for Instagram Reels and TikTok, pull quotes for Twitter and LinkedIn, and audio snippets for audiograms. This strategy extends the life of every appearance, allowing you to reach new audiences on different platforms and reinforce your message long after the episode airs.
Your Post-Interview Plan
The work doesn’t stop once you finish recording. A comprehensive booking service includes a plan for what happens after your interview goes live. This involves tracking your appearances, providing you with links and promotional materials, and advising you on how to share the episode with your own network. It’s also important to have a long-term perspective. Building significant brand authority and seeing a clear return on your investment takes time. Most experts agree that you’ll start seeing meaningful results after about six months of consistent podcast guesting, so your agency should help you set realistic expectations and build a sustainable, long-term strategy.
How to Choose the Right Podcast Booker
Finding the right podcast booker is like hiring any key team member—it requires careful thought and due diligence. The right partner can connect you with ideal audiences and create incredible opportunities, while the wrong one can waste your time and money. Before you sign any contracts, you need a clear framework for making your decision. It’s not just about getting booked; it’s about getting booked on the right shows that align with your brand and move you closer to your goals.
Think of this as your checklist for vetting potential agencies. By focusing on these key areas, you can confidently choose a partner who will become a true asset to your brand.
Define Your Goals First
Before you even start looking for an agency, get crystal clear on what you want to accomplish. Are you launching a book and need to drive sales? Are you trying to generate leads for your business? Or is your main goal to build brand awareness and establish yourself as a thought leader in your industry? Your objectives will determine the type of podcasts you should target and the kind of agency you need. For example, if lead generation is your priority, you’ll want an agency that can get you on shows with a highly engaged, niche audience. If you’re focused on visibility, you might aim for podcasts with larger download numbers. Knowing your “why” is the first step to finding the right fit.
Evaluate Their Network
A booking agency is only as good as its network. When you’re speaking with potential bookers, ask them about the shows they have relationships with. Do they have connections with top-tier podcasts in your niche? Can they show you a portfolio of past placements for clients similar to you? A great agency doesn’t just send out mass emails; they leverage personal connections to get you considered for the best opportunities. They should be able to find the right shows that match your expertise and target audience, ensuring every interview is a strategic move, not just another calendar entry.
Understand Their Process
A top-tier podcast booking service does much more than just schedule interviews. They should offer a comprehensive process that sets you up for success from start to finish. This includes helping you refine your pitch, preparing you for interviews with detailed show notes, and advising you on how to turn each appearance into a valuable marketing asset. Ask them how they handle outreach, follow-up, and scheduling. Do they provide media training or support for crafting your key talking points? A partner who invests in your preparation is one who is committed to your success.
Look for Quality Indicators
Don’t be swayed by promises of a high volume of bookings. Quality always trumps quantity. Ask potential agencies for data on their past performance. What is the average number of listeners for the shows they book? Some agencies even guarantee a minimum listenership for each placement, which is a strong indicator of their confidence and network quality. Look for case studies or testimonials from past clients. Seeing proven results gives you tangible proof that they can deliver on their promises and secure placements that will actually make an impact on your brand.
Consider the Cost
Podcast booking services come in a wide range of price points, from basic monthly plans to comprehensive, done-for-you packages. While it’s tempting to go for the cheapest option, it’s important to understand what you’re getting for your investment. A lower-cost service might just handle outreach, leaving the prep work and strategy to you. A premium agency, on the other hand, will offer a full-service experience that saves you time and delivers better results. Think about the value, not just the price. A well-placed interview on a top podcast can deliver a return on investment that far exceeds the initial cost.
Common Misconceptions About Podcast Booking
Stepping into the world of podcast guesting is exciting, but it’s easy to get tripped up by a few common myths. Understanding what to expect from the process helps you set the right goals and choose a partner who can actually deliver. Let’s clear up some of the biggest misconceptions about podcast booking so you can invest your time and resources wisely.
From how quickly you’ll see a return to what you should be paying, having a realistic perspective is the first step toward a successful campaign. When you know what to look for, you can avoid disappointment and focus on building a strategy that generates real momentum for your brand.
The Timeline for Results
One of the most common questions I hear is, “How long will it take to see results?” While a single great interview can create a ripple effect, a truly effective podcast tour is a long-term play. It’s about building authority and brand recognition over time, not overnight.
Think of it as a slow burn, not a firework. Many experts find that securing about four podcast appearances a month starts to yield significant results within six months, with a much more pronounced impact after a year. It’s crucial to understand the timeline for your podcasting journey to set realistic expectations and stay committed to the strategy. Consistency is what turns listeners into followers and followers into customers.
Expectations for Audience Reach
It’s tempting to dream of landing a spot on a chart-topping show with millions of listeners, but that isn’t the only path to success. In fact, niche podcasts with highly engaged audiences can often provide a better return on your investment. It’s important to have realistic expectations about audience size.
Recent data shows that guest appearances saw an average of 4,140 listens per episode. While that might not sound like a stadium-sized crowd, it’s a highly targeted group of people actively listening to your message. The cumulative potential impact of reaching thousands of engaged listeners across multiple shows is immense. Focus on the quality of the audience, not just the quantity.
Assumptions About Service Quality
A quick search will show you that there are a lot of podcast booking agencies out there, and it’s easy to assume they all do the same thing. This is a critical mistake. The quality of service can vary dramatically from one agency to another. Many budget-friendly options rely on inexperienced assistants who send generic, templated pitches.
This approach rarely works and can even damage your brand’s reputation. A great booker acts as a true PR partner, crafting personalized pitches that align your expertise with the podcast’s audience. Using a service that cuts corners often leads to subpar results, so it’s vital to vet an agency’s process and expertise before signing on.
The Difference Between Price and Value
When you start looking at packages, you’ll see a wide range of prices, from basic monthly plans around $250 to comprehensive packages over $3,000. It’s essential to look beyond the price tag and consider the value you’re receiving. A lower-cost service might just be sending out pitches, leaving you to handle all the scheduling, prep, and follow-up.
Higher-end services offer a “done-for-you” experience that includes strategy, research, personalized outreach, and interview preparation. These premium services are often a better fit for high-achieving entrepreneurs who understand that a strategic media presence is an investment, not an expense. Make sure you’re clear on what’s included so you can choose a plan that aligns with your goals and budget.
How to Get the Most From Your Booker
Hiring a podcast booker is the start of a powerful partnership. While a great agency handles the heavy lifting of research, pitching, and scheduling, your involvement is what turns good opportunities into game-changing results. Think of your booker as a key member of your team—the more you put into the relationship, the more you’ll get out of it.
To make sure your investment pays off, you need to be an active participant. This means getting crystal clear on your goals, showing up prepared for every interview, maintaining open lines of communication, and having a plan to leverage every appearance long after you’ve finished recording. By focusing on these four areas, you can build a collaborative relationship with your booker that generates incredible momentum for your brand. Let’s walk through how you can be the kind of client every top-tier booker loves to work with.
Set Realistic Goals
Before your booker can start pitching, you both need a clear destination in mind. What does success look like for you? Are you trying to drive sales for your new book, generate leads for your business, or build brand authority in your niche? Maybe your primary goal is to improve your website’s SEO or simply expand your network. Defining your objectives is the most important first step. When you can clearly articulate what you want to achieve, your booker can build a targeted strategy, finding podcasts that align perfectly with your brand and audience. This clarity prevents wasted effort and ensures every booking moves you closer to your ultimate goal.
Prepare for Your Interviews
Your booker gets you in the door, but it’s your job to shine once the microphone is on. The best agencies will help you prepare by refining your pitch, crafting compelling stories, and identifying key talking points. Take this process seriously. Practice your answers, research the host and their audience, and think about the unique value you can offer listeners. A well-prepared guest is an engaging guest, which not only makes for a great episode but also strengthens your booker’s relationship with the host. This can lead to referrals and even more opportunities down the line. Your preparation is a direct reflection on both you and your booking agency.
Communicate Clearly
A successful partnership runs on clear and consistent communication. Your booker needs to be in the loop on your schedule, travel plans, and any new developments with your brand or book. Be responsive to their emails and provide timely feedback on the opportunities they present. The more information they have, the better they can represent you. Likewise, a great agency will keep you updated on their progress and be available to answer your questions. This open dialogue builds trust and makes the entire process feel seamless and organized. At Leverage with Media PR, we pride ourselves on being attentive and responsive partners in our clients’ success.
Maximize Your Return
The value of a podcast interview extends far beyond the initial air date. To truly maximize your return, you need a post-interview plan. Share the episode across your social media channels, feature it on your website, and send it to your email list. Each appearance is a valuable piece of content that can be repurposed into blog posts, audio clips, and quote graphics. It also serves as a powerful tool for building your digital footprint, as podcast guesting is an excellent way to earn valuable backlinks for your website. Remember that seeing a significant return on investment often takes time and consistency. Committing to a strategy for at least six months gives your efforts time to compound and deliver meaningful results.
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Frequently Asked Questions
I’m busy running my business. How much of my time will this process actually take? That’s the main reason to hire an agency in the first place. Your time commitment should be minimal. After an initial strategy session where we get to know your goals and message, the agency handles all the research, pitching, and scheduling. Your primary job is to review the opportunities we bring you and then show up prepared for the interviews themselves. We manage the logistics so you can stay focused on your work.
Is it better to be on a huge, famous podcast or a smaller, niche one? It really depends on your specific goals. While a well-known podcast offers broad exposure, a niche show often provides a more targeted and engaged audience that is a perfect match for your expertise. These listeners are more likely to be interested in your book or business. A great agency will help you build a strategy that includes a healthy mix of both, ensuring you reach a wide audience while also connecting deeply with your ideal customers.
What materials do I need to have prepared before working with an agency? You don’t need to have everything perfected, as a good agency will help you refine your materials. However, it’s helpful to come prepared with a professional headshot, a concise biography, and a clear idea of the key topics you want to discuss. If you have a one-sheet or media kit, that’s even better. The most important thing is to have a clear understanding of your goals and the audience you want to reach.
How long does it usually take to start seeing results from podcast guesting? While you might see a spike in website traffic after a single great interview, podcasting is a long-term strategy. The real value comes from consistency. Most of our clients start to see significant momentum in brand authority, network growth, and lead generation after about six months of regular appearances. Think of it as building a portfolio of assets that compound over time.
Will I get to approve the podcasts before you book me? Absolutely. This is a partnership, and you always have the final say. A quality agency will never book you on a show without your approval. We present you with potential opportunities that we’ve already vetted for quality and audience fit, along with our strategic reasoning. You then decide which interviews you’d like to move forward with, ensuring every appearance is a perfect match for your brand.
