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Public relations are hard, and selecting the right agency can have a major impact on how your brand is perceived and how quickly you can grow your business. The large PR firms are good — but boutique agencies such as Leverage with Media PR offer distinct advantages and can be the holy grail for non-fiction entrepreneurs.

1. Personalized Attention

The best thing about Boutique PR Agencies is that they are customized. Lauren Cobello and her team at Leverage with Media PR work closely with every client they take on to ensure that the milestones achieved reflect what each client wants in terms of success and staying unique within their own brand identity. Many bigger firms struggle to provide this level of one-on-one assurance, resulting in clients who feel like just a number within their portfolio.

2. Specialized Expertise

Leverage with Media PR is the leading expert for non-fiction entrepreneurs looking to scale using their books and media. By focusing on what they are good at, these agencies become authorities in that market and can provide the most effective strategies that will meet your target audience. This is opposed to larger companies, which service a vast array of industries, which means that their expertise is diluted across various areas.

3. Flexibility and Agility

Smaller firms can respond to changes in the market or client needs much faster than large agencies. This flexibility is a distinct advantage in the fast-paced world of media today. Leverage with Media PR can pivot and refine strategies on a dime, which is why our clients have always been ahead of the curve.

4. Stronger Relationships

Boutique agencies possess stronger extant relationships with various media outlets and influencers. These relationships are crucial to secure quality media coverage for those clients. At Leverage with Media PR, we specialize in building and sustaining those relationships — something that could make all the difference for any entrepreneur who wants to increase their visibility.

5. Cost-Effective Solutions

Boutique agencies are usually more affordable than big PR firms despite their smaller spending power and fewer resources. At the same time, they all provide professional service and experience without breaking your financial structure, making them a great fit for any entrepreneur who would like to get a higher ROI.

Ready to elevate your brand? Find out how Leverage with Media PR can help you grow your business with personalized, expert PR strategies. Visit our site today and start your journey to success.

A CEO’s personal brand can affect public perception of the company’s ability to recruit top talent and ultimately help or hurt the success of the organization. A CEO’s reputation ripples much farther than just executive leadership. Hence, there is a need for specialized PR services, particularly for CEOs. 

Here’s why:

1. Building Credibility and Authority

CEOs are usually the face of their companies. Establishing trust and credibility is paramount for CEOs, which is why building thought leadership in their industry is crucial. That is where specialized PR services can assist, aiding CEOs in articulating their vision and expertise with press placements, keynote speaking engagements, or seeds of thought leadership content. This hyper-targeted strategy helps to show the CEO as a leader not only in the company but also across the industry.

2. Crisis Management Expertise

How a CEO handles themselves in times of crisis can literally be the make or break for their reputation. PR specialists can help a CEO maintain their reputation with the appropriate tools and strategies, especially in difficult times. They offer crisis communication plans and media training, along with real-time advice to help be certain the CEO is not only hitting all their communications marks but also protecting their reputation in even the most difficult of situations.

3. Personalized Branding Strategies

Specialized PR firms understand the specific challenges and opportunities of being a CEO. Rather than providing general PR services, they develop customized branding strategies that complement the CEO’s goals and those of the company mission. This could mean utilizing social media, connecting with key stakeholders, or attending top events in the field. A personalized brand works for CEOs and then resonates best with their target audience.

4. Enhanced Media Relations

Specialized PR services have relationships with the media outlets that are most important to CEOs. Whether it is getting a feature in a top-tier business magazine or booking an interview with an industry-leading podcast, these services can get you noticed by the media— and not just any media, wider one, and the best kind of attention. A stronger media presence like this assists the CEO in reaching more and influencing further.

5. Strategic Reputation Management

For a CEO, reputation is everything. PR services monitor the CEO’s public image 24/7, which means providing damage control before anything escalates. This means managing the CEO’s online appearance, handling negative press, and making sure messaging remains consistent everywhere. Proper online reputation management strategies allow the CEO to remain in the public eye and avoid turning into a one-time celeb wonder.

6. Supporting Corporate Growth

A well-crafted CEO brand has the potential to accelerate corporate growth. By positioning the CEO as a visionary leader, specialized PR services can attract capital investment partners and customers who are united under that vision for enterprise change. This results in new business, market expansion, and growth of the company as a whole

Curious about how top CEOs grow their brand? Get into the world of specialized PR with Leverage with Media PR and learn how we can be the leader that everybody talks about. 

Even though the frontier of publishing is changing by the day, and thousands of books are vying for an audience, public relations (PR) still has the power to turn a book into a bestseller or a beloved favorite on readers’ shelves. For both newer and more seasoned writers, PRs should be focused on the longer term, not just selling a book or one piece of creative work but building long-lasting relationships with readers, with media, and the wider literary community.

Here’s an in-depth guide on why PR is crucial for authors and how it can propel their careers.

1. Building Author Brand Identity

All authors should have their own unique branding that sets them apart from the competition. The PR helps authors create their voice, style, and persona. This is what readers become attached to, sometimes more so than the books. In addition, the author has to have consistent and strategic PR efforts that build a brand that is memorable and also rings true with their target audience.

2. Enhancing Visibility and Awareness

Given that millions of books have already been written, it is hard to get noticed. Public relations professionals tap into their skills by offering interviews, book reviews, and placements in magazines, newspapers, and online. This kind of visibility raises your profile and draws readers who might never have encountered you before.

3. Establishing Credibility and Trust

Endorsements or features in the media give authors great credibility. A good book review from an established critic or a reliable magazine is a hook that tells potential readers that this book is worth their time. This is what PR seeks to do – to get such a chance so that the author becomes someone of importance and worth trusting in the literary world.

4. Driving Book Sales

In the end, PR is about selling books. Publicists help authors reach a wider audience by generating coverage, conducting social media campaigns, and creating buzz with book events. Positive media exposure often results in more sales, and a well-executed PR strategy can turn it into a bestseller.

5. Managing Public Perception

The reputation of a writer these days can be determined by how one is reviewed, social media comments, and public appearances. PR professionals monitor and manage these perceptions – dealing with the negative feedback while promoting all of the positives. Thus, good PR helps the author maintain a positive reputation – an indispensable part of the journey to long-term viability.

6. Facilitating Networking Opportunities

Public relations sometimes requires attending literary events, book signings, and industry conferences as well. Networking amongst writers, publishers, and influencers at these events is invaluable. Publicists set up these events to facilitate a bond between authors who may work with each other in the future on blurbs partnerships or even publishing deals.

7. Leveraging Social Media

Authors who use the power of social media in today’s digital world compete much better than authors who do not. Public relations professionals assist authors with establishing and maintaining an effective online platform. They plan content, respond to social media interactions, and use different platforms to connect with readers. This constant engagement keeps the audience interested and enthuses them with the author’s work.

8. Crisis Management

No matter what, every author faces challenges, whether it’s a controversial book topic, bad reviews, or personal issues becoming public. PR professionals manage crises well, mitigating any negative impact and dealing with them effectively. They have an effective crisis communication expertise to defend the reputation of the author at a time of need.

9. Providing Professional Guidance

That said, publishing can be such a mind-bogglingly overwhelming thing. Seeking advice and support from PR professionals leaves authors the ability to decide for themselves how they want to run their careers. When it comes to timely book releases or the right platforms for promotion, if you follow their advice, you can really have a better strategic plan for your path to long-term gain.In short, public relations is not just another service authors can choose to have or not. It is a must for any author looking to make it in the business. To learn more about this, reach out to us and book your consultation.

Leverage with Media PR is a modern public relations agency founded by Lauren Cobello. We are a boutique PR firm focusing on PR strategies for celebrities, CEOs, and entrepreneurial non-fiction books. Our goal is to provide a platform through which aspiring entrepreneurs can start to get the attention they deserve and help get their literary masterpieces on TV — propelling them into speaking opportunities and helping them navigate the path to maximized success.

Who We Are

At Leverage with Media PR, we have a dynamic team of experienced public relations experts with over 80 years of combined experience. We are passionate storytellers and love empowering entrepreneurs, so we work on the best relationships with top-tier media, producers, and influencers across all media to get the message out in the most effective and impactful manner. We have both proven effective at devising tailor-made strategies that guarantee your book is seen on TV, from local networks to major international channels.

Our Mission

Our ultimate goal is to see you become a successful author and change your literary career forever. We are firm on our stand that each entrepreneur has a unique tale that should be heard and known by the masses. So, we work hard to create strong and captivating stories that people can click on and leave a lasting impact.

When to Invest in PR

If you feel like no one or not enough of the right people are paying attention, you are invisible! You and Your Brand Need a Voice! 

We help CEOs and Entrepreneurs know when to use PR as a secret weapon.

• When You Have a Clear Message: PR investment is most effective when you have a solid, well-equipped brand message along with a clear-cut vision and values.
• Launching a New Product or Service: PR can help drive notice to your launch, reach the audience you need to reach, and expand into the right demographics.
• When You’re Ready to Build Credibility:Effective PR is very helpful for building your brand credibility and providing it with thought leadership and assertive positioning in an industry.
• Seeking Investment or Partnerships: Your brand needs to prove its worth and potential to draw in either investors or strategic partners.

How We Achieve Your Success

• Television Spotlights: Our team makes sure you are represented on strategic television spots, such as Talk shows, news programming, and book-focused programs. We ensure that your book reaches millions of viewers and potential readers.
• Full PR Campaign: We take the time to understand your book’s unique selling points, your personal brand, and your target audience. This allows us to create tailored strategies that maximize exposure and impact, ultimately leading to increased book sales and revenue.
• Media Relations: We have many journalist contacts in our network, so you can get noticed by influential journalists, reviewers, and critics. We develop stories that are interesting enough that the media wants to cover them and help your credibility as an author grow.
• Brand Building: In addition to promoting your book, we work on building you up as an authoritative figure in your space. We also get you in the door with new opportunities, partnerships, and media appearances that will contribute to your long-term success.

Media Training for CEOs

At Leverage with Media PR, we teach CEOs how to crush their next media appearance, TV segment, & radio interview. Our training teaches everything you need, from gaining confidence and poise to delivering a captivating message.

• Confidence and Poise: Media training allows you to communicate with confidence and poise, elements that will make you a more effective and powerful spokesperson for your brand.
• Crisis Communication: Create a plan to answer difficult questions and quell crisis problems in order to safeguard the reputation of your brand.
• Effective Messaging: Craft and transmit clear and impactful key messages that your audience understands and can remember.

Meticulous Media Placement

We meticulously handle media placement to ensure maximum impact, from targeted outreach and compelling storytelling to consistent follow-up.

• Know Your Audience: Identify where your audience consumes media. Shine your light on the platforms and publications they trust and engage with regularly.
• Customize your pitch: Make sure that you personalize every pitch to the individual media outlet and its journalists. Highlight why your story matters to their readers or viewers.
• Measure and Analyze Your Coverage: Follow up, monitor media placements, measure results, and adapt your strategy based on what works most effectively.

What Makes Us Different

• Founder Expertise: Our agency is founded by Lauren Cobello, a three-time author herself, who has personal experience and demonstrates firsthand understanding of the world of authors
• Comprehensive Support:  Not only do we help you land press coverage, but we also provide brand coaching to ensure you make the most out of it. Get coached on using the press to grow your brand, make more money, & amp up your industry street credibility.
• Strategic Book Ordering: We order your books strategically so all of your purchases count toward sales, following every nuance in book sales for the highest effect.
• Help with Bestseller Status: We organize strategic speaking opportunities for you to sell bulk copies of your book so you can more easily become a bestseller.

Your Success is Our Success

“Your Success is Our Success” is our motto at Leverage with Media PR. There is nothing that makes our hearts sing more than watching our clients grow, seeing their books soar to bestseller lists, and watching them step into the spotlight as industry leaders! 

And at the same time, your passion moves us to do everything we possibly can to help make your dream come to reality. 

Ready to Elevate Your Book and Grow Your Audience with Impact? 

Leverage with Media PR is that partner! With your assistance, we will craft a compelling story that television producers will want to hear that public event organizers will wish to invite to their summits, and you will be on your way to a more prosperous future.

Book a call with us today!

When done correctly, public relations (PR) can be an essential part of your entrepreneurial success. Using PR correctly can help entrepreneurs get their brand noticed, enhance credibility, and build a relationship with the target audience.

1. Craft a Compelling Narrative

PR strategies, however, are built on the stories of our brands. A good story does not just attract the consumer; it connects with them on another level. For entrepreneurs, the focus should be on communicating their unique value proposition, mission, and story about how they started. It’s the story that everything PR-related is built upon—from media relations to social campaigns.

2. Leverage Media Coverage

Media coverage in reputable publications and outlets is a great way to gain exposure while building credibility. Regardless of the medium, press releases, guest articles, or interviews, getting your articles featured in a media outlet helps you be viewed as an expert or thought leader within your industry. Ongoing media relations drive greater brand awareness and validation, which helps fuel growth.

3. Engage with Your Audience

You see, effective PR is more than securing media placements; it’s relationship building. One way for you to create a community around your brand is by connecting with them through social media, in real life, and marketing content. Listening and engaging with your audience helps you gather insights and solve some of their problems, which makes a positive brand image.

4. Collaborate with Influencers

One of the trends today with PR strategies is influencer marketing. Working with influencers who resonate with your brand can help increase the volume of your communication and reach a wider audience. Getting influencers to introduce your products/services to their following, providing credible endorsements that can impact sales and brand recognition.

5. Measure and Adapt

It is a marathon, not an event. PR is meant for tracking and adapting. Track media mentions, social engagement, and website traffic as effective ways to assess the impact your PR campaigns are having on your overall marketing efforts so you can evolve with what works best over time. For long-term survival, a business should be agile and quickly adapt to the needs of the market.

Final Thoughts

Public relations is a key piece in the puzzle of entrepreneur success. Whether you’re telling a compelling story, garnering attention in the media, creating buzz around your brand, or engaging with potential customers through organic partnerships, PR can take you and grow wherever you are as a business.

At Leverage with Media PR, we focus on helping entrepreneurs create and execute their go-to-market strategic plan for public relations. Contact us today to learn how we can help you achieve your business goals through strategic public relations.