You didn’t write your book just to sell copies. You wrote it to share a powerful message, establish your expertise, and make a lasting impact on your industry. But impact requires an audience. Without a clear path to connect your work with readers, your message remains unheard and your book’s potential is never fully realized. This is why promotion is not an afterthought; it’s an essential part of honoring the work you’ve created. An effective book promotion marketing plan is the bridge between your ideas and the people whose lives they can change. We’ll walk you through how to build that bridge, ensuring your book becomes a catalyst for connection, conversation, and real-world influence.
Key Takeaways
- Define Your Brand and Reader First: Before you begin promoting, get crystal clear on who you’re talking to and what you represent. A well-defined author brand and a deep understanding of your ideal reader are the essential foundations for a marketing plan that truly connects.
- Combine Online Reach with Offline Credibility: Your digital marketing builds community, but traditional methods build authority. Pair your social media and email efforts with high-impact activities like media interviews and speaking events to solidify your expert status and reach new audiences.
- Focus on Building Long-Term Assets: Shift your mindset from a one-time launch to creating a sustainable marketing system. The goal is to build lasting assets—like a strong author website, an engaged email list, and a consistent media presence—that will sell your book for years to come.
What is Book Promotion? (And Why You Need It)
You’ve poured your expertise, your story, and countless hours into writing your book. But what happens after you type the final word? That’s where book promotion comes in. Simply put, book promotion covers all the activities you and your team undertake to ensure people know about your book and, more importantly, are excited to read it. For many authors, this part of the process can feel more intimidating than writing the manuscript itself.
Think of it this way: your book is the product, but promotion is the bridge that connects it to the people who need to hear your message. Without a solid promotional strategy, even the most groundbreaking book can get lost in the noise. It’s an essential part of the publishing journey that ensures your hard work finds its audience. A well-executed plan can transform your book from a personal accomplishment into a powerful tool for building your brand and establishing your authority. The right PR strategy doesn’t just sell books; it builds legacies and opens doors to speaking engagements, new business opportunities, and media features.
The Challenge: Standing Out in a Crowded Market
Promoting a book can feel overwhelming, especially if you don’t have the marketing machine of a major publishing house behind you. With millions of books published every year, the market is more crowded than ever. Your book isn’t just competing with others in its genre; it’s competing for attention against podcasts, social media, and endless streaming options. The key is to remember that there is no single right way to market a book. What works for one author might not work for another, which is why it’s so important to find strategies that fit your unique message and ideal readers. A generic approach won’t cut through the clutter. You need a tailored plan that speaks directly to your audience and highlights what makes your book a must-read.
The Goal: Connecting Your Book with Readers
At its core, book promotion is about connection. It’s about finding the people who will benefit most from your work and making it easy for them to discover it. The goal isn’t just to rack up sales but to build a community around your ideas and create a lasting impact. This process starts with building a strong foundation for your author brand. To effectively market your book, you need to build a strong online presence through a professional website and social media and establish an email list for direct communication. From there, you can focus on securing reviews from influential bloggers and publications. Seeing how other authors have successfully connected with the media can provide a clear picture of what’s possible when you strategically share your story.
Build Your Book Marketing Strategy
Before you spend a single dollar on ads or post on social media, you need a solid plan. A great book marketing strategy isn’t about doing everything; it’s about doing the right things consistently. Think of it as the blueprint for your book’s success. Without one, you’re just guessing, hoping something will catch on. With a clear strategy, every action you take has a purpose, guiding you toward your ultimate goal: connecting your book with the people who need to read it. This foundational work is what separates a book that makes a splash from one that disappears after launch week.
This isn’t about chasing fleeting trends. It’s about building a sustainable foundation that will not only support your book launch but also your long-term author career. A thoughtful strategy ensures your message is clear, your efforts are targeted, and your budget is spent wisely. It allows you to anticipate challenges and measure what’s working, so you can double down on effective tactics. We offer several PR packages designed to build this exact kind of strategic foundation. We’ll walk through the three essential pillars of a powerful book marketing strategy: understanding your ideal reader, defining your author brand, and creating content that truly connects. These steps will help you move from feeling overwhelmed to feeling confident and in control of your book’s journey.
Pinpoint Your Ideal Reader
You didn’t write your book for everyone, so you shouldn’t market it to everyone either. The first step is to get crystal clear on who your ideal reader is. Go beyond basic demographics like age and gender. What are their biggest challenges? What are their professional goals? What podcasts do they listen to on their commute? The more specific you can be, the easier it will be to find them and speak their language. To get these answers, you can survey your existing email list or social media followers. Look at the reviews for similar books to see what readers are saying. Use this information to create a reader persona—a detailed profile of your target reader. This persona becomes your guide for every marketing decision, ensuring your message resonates with the right people every time.
Define Your Author Brand
Your author brand is the promise you make to your readers. It’s what they can expect from you, not just in this book but in everything you do. For non-fiction authors, your brand is deeply tied to your professional expertise and credibility. It’s the unique perspective and value you bring to your subject matter, and it’s what makes readers trust you. Your brand should be consistent across every touchpoint, from your social media profiles to your email signature. Your author website is the central hub for your brand—it’s your digital storefront where you control the entire narrative. This is where you can share your story, showcase your expertise, and build a direct relationship with your audience, just as our past clients have done to build their platforms.
Write Content That Connects and Converts
Once you know your reader and have defined your brand, it’s time to create content that brings them together. This is how you build trust and guide potential readers toward buying your book. Start a blog on your website to share behind-the-scenes insights or expand on topics from your book. This not only provides value but also helps with search engine visibility. Your book description is one of the most critical pieces of content you’ll write. It needs to grab attention immediately and clearly state the problem your book solves. Beyond static content, engage with your audience directly. Respond to comments and questions on social media to show that you’re accessible and invested in your community. This interaction makes your brand feel more human and builds lasting loyalty. If you need help crafting this content, you can always book a call with our team.
Promote Your Book Online: Proven Tactics
Once you have a solid strategy, it’s time to put it into action. The digital world offers a powerful set of tools to connect with readers, build a community around your work, and drive sales. The key is to choose the tactics that align with your brand and speak directly to your ideal reader. Instead of trying to do everything at once, focus on a few proven methods and execute them well. From building a loyal following on social media to landing guest spots on popular podcasts, these online strategies will help you create sustained momentum for your book.
Master Social Media Marketing
Think of social media not as a direct sales tool, but as your virtual book tour. It’s where you connect with fans, share behind-the-scenes content, and build a community. While a viral post on Instagram or TikTok might not lead to a massive spike in sales, consistent activity builds brand awareness and keeps you top-of-mind. Focus on sharing content that reflects your author brand and provides value to your followers. Use these platforms to engage in conversations and show the personality behind the book. This approach fosters a genuine connection that can turn casual followers into loyal readers for years to come.
Launch Effective Email Campaigns
Your email list is one of your most valuable marketing assets. Unlike social media, you own this channel and have a direct line to your readers’ inboxes. Start by creating a professional author website with a clear call-to-action to sign up for your newsletter. You can attract subscribers by offering a free chapter, a resource guide, or exclusive content. The most engaged subscribers often come from high-touch interactions, like speaking events or podcast interviews. Use your newsletter to share updates, special offers, and personal stories that build a relationship with your audience, making them feel like insiders.
Use Amazon Ads and Promotion Sites
If you’re looking for a more direct path to sales, paid advertising is a powerful option. Amazon Ads, in particular, can be highly effective because they target readers who are already on the platform with the intent to buy. You can set up campaigns that put your book in front of people searching for similar titles or authors in your genre. While it requires a budget and some testing to get right, a well-managed ad campaign can provide a steady stream of sales. Other platforms like BookBub or Facebook also offer robust advertising tools to reach a broader audience beyond Amazon’s marketplace.
Appear on Podcasts and Create Book Trailers
Getting in front of an established audience is one of the fastest ways to grow your own. Pitching yourself as a guest on podcasts that your ideal readers listen to is a fantastic strategy. It positions you as an expert and allows you to share your story and the core message of your book in an authentic, long-form format. This is a core part of what we do for our clients at Leverage with Media. Additionally, creating a compelling book trailer can serve as a dynamic piece of content to share across your website, social media, and email campaigns, giving potential readers a cinematic glimpse into what your book is all about.
Take Your Book Offline: Traditional Marketing Methods
Digital promotion is powerful, but don’t underestimate the impact of showing up in person. Traditional marketing methods create tangible connections that a social media post just can’t replicate. For authors who are also leaders in their fields, these offline events are a fantastic way to solidify your authority and build a loyal following, one handshake at a time. It’s about turning readers into true fans by sharing your story and expertise directly with them. These face-to-face interactions can create a ripple effect, generating word-of-mouth buzz that complements your online efforts perfectly.
Host Book Signings and Author Events
The classic book signing is still a cornerstone of book promotion for a reason. It’s your chance to meet readers, hear their stories, and create a memorable experience that goes beyond the page. But think bigger than just a table at a bookstore. Look for opportunities to participate in panels at industry conferences or local book fairs. These events position you as an expert and introduce your work to a built-in audience that is already interested in your topic. Giving a talk or leading a workshop allows you to share your knowledge, build personal connections, and sell books all at once. It’s a direct line to your ideal reader.
Partner with Local Bookstores
Your local independent bookstore can be one of your biggest allies. Start by introducing yourself and your book to the owner or manager. Propose hosting a reading, a Q&A session, or a signing event right in their store. These partnerships are mutually beneficial—you bring people into their shop, and they provide a space to connect with the community. Beyond events, ask about getting your book on their shelves, especially in a “local author” or staff picks section. You can also work with libraries to set up discussions or readings. Libraries are community hubs that can help you cultivate a dedicated local fan base.
Connect with Your Community
Look for opportunities to engage with groups that align with your book’s message. If you’ve written a business book, offer to speak at a local Chamber of Commerce meeting or an entrepreneurship group. Connecting with book clubs is another fantastic way to generate meaningful discussion around your work. You can even create a discussion guide on your website to make it easy for them to select your book. These grassroots efforts build deep roots in your community and can significantly enhance your visibility. By showing up and sharing your expertise, you foster a loyal readership that will champion your work long after the event is over.
Land Media Coverage for Your Book
Getting your book into the hands of readers is one thing, but earning a feature in a major publication or a spot on a popular podcast can transform your author brand. Media coverage acts as a powerful third-party endorsement, building the kind of credibility that advertising just can’t buy. For authors who are also founders, CEOs, or experts in their field, this is where you separate yourself from the crowd. It’s not just about book sales; it’s about cementing your status as a thought leader and opening doors to speaking engagements, new business opportunities, and a wider audience that trusts your message.
Securing media placements requires a strategic approach. It starts with understanding what makes your story newsworthy and learning how to communicate that value to busy journalists and producers. From crafting a compelling press release to pitching yourself for interviews, each step is designed to capture attention and position you and your book as a must-know resource. While you can certainly manage this process yourself, many successful authors recognize the value of professional guidance to help them land features in outlets that truly move the needle. Let’s walk through the key steps to getting the media attention your book deserves.
Write a Press Release That Gets Noticed
A press release is your official announcement to the media world, and a great one can make all the difference. To be effective, your press release needs to be clear, concise, and engaging. Start with a headline that grabs attention and an opening paragraph that quickly summarizes the most important information: who you are, what your book is about, and why it matters right now. According to Forbes Books, you should include relevant details that highlight your book’s significance and add quotes from yourself or other credible sources to build interest. Think of it as the ultimate cheat sheet for a busy journalist looking for their next story.
Secure Media Interviews and Features
Media interviews are one of the best ways to connect with new audiences on a personal level. Podcasts, in particular, offer a fantastic opportunity to share your story in a long-form, conversational format. To get started, identify shows and publications whose audiences align with your ideal reader. Before you reach out, prepare a professional media kit that includes your author bio, professional headshots, book summary, and potential interview questions. This makes it easy for producers to say “yes.” Practice your key talking points so you can confidently and clearly communicate your message, making you a memorable and valuable guest.
Partner with a PR Professional
If your schedule is already packed, managing your own media outreach can feel like a second full-time job. This is where partnering with a public relations professional can be a game-changer. A PR expert doesn’t just free up your time; they bring established media relationships and a deep understanding of what journalists are looking for. They know how to frame your story to land placements in major outlets that can reach a massive audience. For busy authors and entrepreneurs, this is often the most effective path to securing high-impact coverage. If you’re ready to see your name in headlines, we can help you develop a strategy to make it happen.
Think Outside the Bookstore: Creative Promotion Ideas
While book signings and bookstore partnerships are valuable, they aren’t the only ways to connect with your audience. Some of the most effective book promotion happens when you think creatively and engage with readers directly, meeting them where they already are: online. This approach is especially powerful for non-fiction authors, as it allows you to build a community around your ideas and establish yourself as a thought leader in your field. It’s about creating experiences that generate genuine excitement and conversation.
Instead of waiting for readers to find you on a shelf, you can bring your book to them through dynamic virtual events, dedicated fan communities, and strategic collaborations. These methods not only help you sell copies but also build a loyal following that will support you long after your launch week. The following strategies are designed to help you generate buzz, foster meaningful connections, and turn readers into true advocates for your work. They are flexible, scalable, and perfect for the busy author who wants to make a significant impact.
Host a Virtual Book Launch
Forget the limitations of a physical venue. Hosting a virtual book launch lets you celebrate your new release with a global audience right from your home or office. This is your chance to engage with readers directly, answer their questions in real time, and share the story behind your book in a personal, interactive format. You can use platforms like Zoom, YouTube Live, or Instagram Live to stream your event, inviting special guests or moderators to join the conversation. Plan a simple agenda that includes a short reading, a Q&A session, and maybe even a giveaway to make the event more exciting for attendees. A well-executed virtual event can create a memorable experience that generates immediate sales and lasting buzz.
Build a Reader Community or Street Team
Imagine having a dedicated group of fans ready to spread the word about your book on launch day. That’s the power of a street team. This is a group of your most enthusiastic readers who get early access and exclusive content in exchange for helping you promote your work. You can create a private Facebook or Discord group to serve as a home base for your community, making it easy to share updates and mobilize support. This isn’t just about promotion; it’s about building a community around your message. By giving these core readers a behind-the-scenes look, you turn them into passionate advocates who will leave reviews, share on social media, and recommend your book to their networks.
Cross-Promote with Fellow Authors
You don’t have to market your book alone. Teaming up with other authors in your genre is a brilliant way to reach new, highly relevant audiences. Find authors whose work complements yours and propose a collaboration. You could co-host a webinar discussing a topic you both cover, swap guest appearances on each other’s podcasts, or do a joint giveaway on social media. The key is to find a partner whose audience would genuinely be interested in your book. This kind of cross-promotion is a win-win, providing value to both of your communities while expanding your reach in an authentic and effective way.
Run Giveaways and Contests
One of the best ways to generate early interest and reviews is to get your book into people’s hands. Running giveaways and contests is a fun and effective strategy for doing just that. You can use platforms like Goodreads Giveaways to connect with avid readers or host a contest on your own social media channels. Ask followers to tag a friend or share your post for a chance to win a signed copy. This not only increases your visibility but also encourages engagement. The goal is to create a ripple effect of excitement while gathering those all-important early reviews that can significantly influence sales on platforms like Amazon.
Is Your Book Marketing Working? How to Tell
You’ve launched your book, you’re posting on social media, and you’re telling everyone you know. But how can you tell if any of it is actually moving the needle? Marketing can sometimes feel like you’re just hoping for the best, but it doesn’t have to be a guessing game. By focusing on the right information, you can see exactly what’s connecting with readers and what’s falling flat. This isn’t about judging your efforts; it’s about making them smarter. When you know what’s working, you can do more of it. When you know what isn’t, you can pivot your strategy without wasting more time or money. Let’s look at how you can get a clear picture of your marketing performance.
Key Metrics to Track
To understand your marketing’s impact, you need to look beyond just the number of “likes.” Focus on metrics that translate directly to your goals: selling books and building your author platform. Start with book sales—this is the ultimate indicator. Are you seeing consistent sales, or are there spikes after specific promotions? Next, track your website traffic. How many people are visiting your author site, and where are they coming from? This tells you which channels are most effective. Finally, monitor your email list growth. An email list is one of your most valuable assets because it gives you a direct line to your most engaged readers. Watching these three key areas—sales, site visits, and subscriber growth—will give you a real-time report card on your marketing efforts.
Tools to Monitor Your Efforts
You don’t need a complicated or expensive analytics suite to track your progress. A few powerful, free tools can give you all the insight you need. Start by setting up Google Search Console and Google Analytics for your author website. Think of these as your marketing dashboard. Search Console shows you how people find your site through Google searches, including the exact terms they use. Analytics tells you what they do once they arrive—which pages they visit, how long they stay, and where they came from. This data is gold. It helps you understand your audience’s behavior so you can refine your website content and marketing messages to better meet their needs and guide them toward buying your book.
Analyze Sales and Engagement Data
Data is only useful if you act on it. Set aside time regularly to review your numbers and look for patterns. Are your social media ads getting a lot of clicks but very few sales? That’s a sign that your ad creative is compelling, but your book’s description or cover might need some work. Did a podcast interview cause a noticeable spike in website traffic and sales? That’s a clear signal to seek out more podcast opportunities. This process is about connecting the dots between your actions and the results. By paying close attention to what the data tells you, you can stop guessing and start making informed decisions that will truly grow your readership and sell more books. It’s how you turn your marketing efforts into a predictable system for success.
Avoid These Common Book Marketing Mistakes
Even the most seasoned authors can stumble when it comes to marketing. It’s a completely different skill set from writing, and the landscape is always changing. But by being aware of the most common missteps, you can create a promotional plan that feels authentic and, more importantly, actually works. Think of marketing not as a chore to be done after the book is finished, but as an integral part of the writing process itself.
Getting ahead of these mistakes will save you time, money, and a lot of frustration. It allows you to focus your energy on what truly matters: connecting with the people who will love and champion your work. Let’s walk through a few key pitfalls to avoid so your book gets the attention it deserves.
Sending Mixed Messages
Your author brand is the foundation of your marketing. It’s the promise you make to your readers about the kind of experience they’ll have with your work. When your messaging is inconsistent across your website, social media, and interviews, it confuses your audience and weakens that brand. Before you even begin promoting, take the time to define your core message. What is your book about at its heart? Who are you as an author? Having clear, consistent answers to these questions ensures every piece of content you create works together to build a strong, recognizable identity. A cohesive brand story is what turns a one-time buyer into a long-term fan.
Starting Your Marketing Too Late
One of the biggest mistakes you can make is waiting until your book is published to start promoting it. The work of finding your audience should begin long before your launch day. In fact, you should start thinking about your ideal reader and the existing market for your topic before you even finish writing. Building buzz early gives you a powerful advantage. You can start growing an email list, sharing behind-the-scenes content, and connecting with potential readers who will be excited to buy your book the moment it’s available. An effective book marketing plan gives you a runway to build anticipation and secure early media opportunities.
Chasing Vanity Metrics Over Sales
It’s easy to get caught up in the numbers: likes, shares, and follower counts. While these “vanity metrics” can feel good, they don’t always translate into book sales. A viral post might get a lot of eyes on your content, but if those viewers aren’t your target readers, it won’t impact your bottom line. Instead of focusing solely on engagement, track the metrics that matter most, like clicks to your book’s sales page, email newsletter sign-ups, and actual purchases. If your ads are getting clicks but no conversions, it’s a sign to re-evaluate your book description or cover. True success is measured by tangible client results, not just online popularity.
Solve Your Biggest Book Promotion Problems
Even the most seasoned authors and entrepreneurs run into roadblocks when promoting their books. The good news is that most marketing challenges have straightforward solutions. It’s easy to feel like you need a massive budget or endless hours to make an impact, but that’s rarely the case. The key is to work smarter, not harder.
Let’s walk through some of the biggest hurdles—from tight budgets and time constraints to social media burnout and finding your readers. We’ll focus on actionable ways to solve these problems so you can get your book into the hands of the people who need to read it most. By focusing your efforts, you can build a promotion plan that feels manageable and produces real results.
Manage Your Time and Budget
Promoting a book can feel overwhelming, especially when you’re also running a business or managing a demanding career. Instead of trying to do everything at once, pick one or two strategies and test them to see what happens. You don’t need a huge budget to start; you just need a clear focus. Experiment with a small ad spend or dedicate a few hours a week to pitching yourself to podcasts.
If you find yourself struggling with a specific area, like booking media appearances, consider bringing in an expert. A focused investment can save you countless hours and deliver much stronger results than trying to figure it all out yourself. Our tailored PR packages are designed to handle the heavy lifting so you can stay focused on your zone of genius.
Make Organic Social Media Work for You
Let’s be honest: organic social media posts rarely lead to a flood of direct sales. It’s better to think of it less as a sales tool and more as a way to build your author brand. Share your writing journey, behind-the-scenes stories, and the “why” behind your book. This approach builds an authentic connection with your audience, which is far more valuable in the long run.
And if social media just isn’t your thing? That’s okay. Many successful authors build their platform through other channels, like email newsletters, speaking engagements, and media features. Focusing on getting press placements can often provide more credibility and reach than a hundred social media posts. The goal is to find a platform you genuinely enjoy using to connect with readers.
Target the Right Audience
Your marketing will only be effective if it reaches the right people. Before you spend a dollar or an hour on promotion, get crystal clear on who your ideal reader is. Look at the readers of books similar to yours. What are their interests? What problems are they trying to solve? Where do they spend their time online? You can even run simple surveys with your existing network to ask them directly.
Once you understand your audience, you can use the keywords they search for in your book description and marketing materials, making it much easier for them to find you. This foundational work ensures that every piece of marketing you create speaks directly to the people who will become your biggest fans. We see the results of this targeted approach every day with our clients.
Beyond the Launch: Your Long-Term Marketing Plan
The initial book launch is a sprint, but building a successful author brand is a marathon. Once the initial excitement fades, your focus should shift to a sustainable, long-term marketing plan. This ongoing effort is what keeps your book relevant, builds a loyal readership, and sets the stage for your future projects. A consistent strategy ensures that your book doesn’t just make a splash—it makes lasting waves. The goal is to create systems that continuously connect your work with new readers long after launch week.
Keep the Conversation Going Post-Launch
Your relationship with readers is just beginning when they finish your book. Nurture that connection by actively engaging with your audience online. Whether it’s a glowing review or a critical comment, responding to feedback shows that you’re listening and helps build a more human, trustworthy brand. An email newsletter is one of the most powerful tools for this. You can build your reader community by offering exclusive content, updates on your work, and special promotions directly to their inboxes. This direct line of communication keeps your readers invested in your journey and eager for what you create next.
Build Momentum for Your Next Book
For many authors, the most effective way to market your current book is to write the next one. Each new release creates a fresh opportunity for readers to discover your entire backlist. If you have multiple books, focus your marketing budget and energy on your best-performing titles. These “starter” books act as a gateway, drawing new readers into your world. By strategically promoting the entry points to your work, you create a ripple effect that lifts sales across all your titles. This approach builds sustainable growth and turns one-time buyers into long-term fans who anticipate your every move.
Create Systems for Ongoing Success
Long-term success relies on creating repeatable marketing systems. Start with a professional author website that serves as the central hub for your brand. From there, you can build out other channels, like your email list and social media profiles. Once you have a solid foundation, consider using paid ads on platforms like Amazon or Facebook to reach a wider, targeted audience. The key is to pay attention to what’s working. Use sales data, website traffic, and reader feedback to refine your approach. If you’re ready to implement a professional, data-driven strategy, our team can help you build a PR plan that delivers consistent results.
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Frequently Asked Questions
How soon should I start promoting my book? Ideally, you should begin thinking about promotion long before your manuscript is finished. The most successful authors start building their platform and connecting with their ideal readers while they are still in the writing process. This doesn’t mean you need a full-blown campaign, but you can start growing your email list and establishing your author brand. This early work builds a foundation of anticipation so that when your book is ready, you already have an engaged audience waiting to buy it.
I have a very limited budget. What’s the most effective thing I can do? If your resources are tight, focus your energy on the foundational work that costs more time than money. Get absolutely clear on who your ideal reader is and what problems your book solves for them. With that knowledge, you can build an email list by offering a valuable free resource on your website. An email list is your most powerful asset because it gives you a direct line to people who are genuinely interested in your message, which is far more effective than shouting into the void with expensive ads.
Do I really need to be on social media to sell my book? Not at all. While social media can be a great tool for building your brand and connecting with readers, it’s not a requirement for success. If it feels draining or inauthentic to you, your time is better spent elsewhere. Many authors build incredible platforms through other channels like podcast interviews, speaking engagements, or a consistent email newsletter. The goal is to find a method of connection that you genuinely enjoy and can stick with for the long term.
My book has been out for a while. Is it too late to start a real marketing push? It is never too late. A book’s life is long, and you can create new waves of interest at any time. You can relaunch your marketing efforts by tying your book’s topic to a current event, running a price promotion, or pitching yourself for a new round of media interviews. Often, the best way to breathe new life into an older book is to start writing your next one, as a new release will naturally draw fresh attention to your entire body of work.
When should I consider hiring a PR agency? Hiring a PR agency is a strategic move for when you’re ready to build serious credibility and reach an audience you can’t access on your own. If your goal is to land features in major publications, secure television appearances, or become the go-to expert in your field, a professional team can make that happen. It’s the right choice when you recognize that your time is better spent on your core work and you want to leverage established media relationships to amplify your message.
