Choosing a public relations firm can feel like deciding between a bespoke, custom-tailored suit and one bought off the rack. A large agency might offer a wide range of services, but the strategy can feel generic and impersonal—like a suit that doesn’t quite fit. A boutique PR agency, on the other hand, is the master tailor. They take the time to understand your unique brand, your specific goals, and the nuances of your story. The result is a perfectly fitted strategy designed to make you look your best. We’ll explore how this customized approach works and what you can expect from a partner dedicated to crafting your public image with precision and care.
Key Takeaways
- Opt for a Tailored Strategy Over a Standard Playbook: A boutique agency’s strength is building a PR plan from the ground up, just for you. This gives you a focused, agile approach from senior experts who are directly invested in your unique goals.
- Expect an Integrated, Data-Driven Approach: Modern PR blends traditional media with digital strategy. A great agency uses data to inform decisions and track results, connecting every placement to tangible outcomes like website traffic and audience growth.
- Your Active Collaboration is Key to Success: The best results come from a true partnership. Be prepared to set clear goals, maintain consistent communication, and provide feedback to ensure your agency is perfectly aligned with your vision.
What Exactly Is a Boutique PR Agency?
Let’s start with a simple analogy. Think of a boutique PR agency as the specialized, independent shop on the corner, while a large agency is the big-box department store. Boutique firms are smaller, more focused, and offer a highly personalized service. Instead of trying to be everything to everyone, they concentrate on specific industries or types of clients—like non-fiction authors, founders, and CEOs. This focus allows them to build deep expertise and cultivate strong, meaningful relationships within their niche.
Because they’re smaller, you get a more hands-on experience. You’re not passed down a long chain of command; you work directly with the senior experts who are crafting and executing your strategy. This structure means they can be more agile and responsive to your needs and to shifts in the media landscape. The goal isn’t just to check boxes on a massive client roster—it’s to become a true partner in building your brand and sharing your story. At Leverage with Media, we believe this focused approach is the key to getting meaningful results for our clients. It’s about quality over quantity, ensuring every strategy is as unique as the person it’s designed for. This means you get a team that truly understands your vision and is dedicated to helping you achieve it.
Why a Personal Touch Matters
In public relations, your story is everything. A personal touch ensures that story is told authentically and effectively. With a boutique agency, you’re not just another account; you’re a partner. This close relationship means the team is deeply invested in your success and understands the nuances of your brand and goals. You get direct access to the senior strategists—the people with the experience and vision—who are personally handling your campaign. This isn’t just about better service; it’s about better results. When your PR team knows you and your mission inside and out, they can craft a customized strategy that truly resonates with your target audience and the media.
The Benefits of a Specialized Team
Working with a specialized team is like having a secret weapon. Boutique agencies often serve niche markets, which means they have an incredible depth of knowledge in one specific area. For authors and thought leaders, this is a game-changer. A specialized team already understands the media landscape you want to break into. They know which journalists cover your topics, what podcasts your audience listens to, and how to frame your story for maximum impact. This expertise saves time and leads to higher-quality placements. Instead of a scattergun approach, you get a precise, targeted strategy built on years of industry-specific experience, which you can see in the results they achieve for their clients.
Boutique vs. Big Agency: What’s the Real Difference?
One of the biggest myths in PR is that a massive agency automatically has better media connections. The truth is, relationships are built by people, not by company size. Boutique agencies often have stronger, more personal relationships with key media contacts because they work within a specific niche day in and day out. The real difference comes down to agility and attention. A large firm might be a battleship—powerful but slow to turn. A boutique agency is a speedboat: nimble, quick to adapt, and able to offer tailored solutions that a larger company’s rigid structure might not allow. You get a partner who can pivot with you, not an account manager who needs three levels of approval.
What Can a Boutique PR Agency Do for You?
So, what does a boutique PR agency actually do? Think of them as your strategic partner in building and protecting your reputation. They offer a focused suite of services designed to tell your story, connect you with the right audience, and establish you as a go-to expert in your field. From landing you in top-tier publications to shaping your core message, their work is all about creating meaningful visibility that drives your career forward.
Media Relations and Placement
This is the bread and butter of PR. A boutique agency excels at getting your name and story in front of the right people. It’s not about blasting a press release to a thousand random contacts; it’s about strategic, personalized outreach. Because they’re smaller, they cultivate deep relationships with journalists, editors, and producers who are a perfect fit for your niche. One of the biggest misconceptions about PR is that bigger is better, but it’s the quality of these connections that lands you impactful features in podcasts, online articles, and broadcast segments that your ideal audience actually consumes.
Brand Development and Storytelling
You have a story to tell, but how do you tell it in a way that captivates an audience? A boutique agency helps you refine your narrative. They work with you to pinpoint what makes you unique and translate that into a compelling brand identity. This goes beyond a simple bio. It’s about crafting core messages that are consistent, authentic, and memorable. This consistent storytelling is what builds a strong personal brand, earning you third-party validation from the media that provides a level of credibility you simply can’t buy. It’s how you go from being just another expert to the expert.
Digital PR and Social Media
In today’s world, your online presence is your digital handshake. Digital PR is a crucial strategy for increasing your brand’s visibility across online channels. A boutique agency understands how to blend traditional media placements with a smart digital strategy. This means securing features in influential blogs and online magazines that not only put you in front of new audiences but also improve your website’s SEO. They help you leverage every media win on your social media channels, creating a coordinated campaign that extends the life and reach of your press coverage, ensuring every mention works harder for you.
Crisis Management
Sometimes, things don’t go as planned. A negative review, a social media misstep, or misinformation can threaten the reputation you’ve worked so hard to build. A boutique PR firm acts as your first line of defense. They are proactive, helping you anticipate potential issues and develop a plan before a crisis ever hits. And if you do find yourself in a difficult situation, they are in your corner to manage the narrative, respond swiftly and strategically, and protect your brand. Because they have a deep, personal understanding of your work and values, their guidance is always authentic and aligned with your long-term goals.
Event Planning and Execution
For authors and thought leaders, events are a powerful way to connect with your audience. Whether it’s a book launch, a speaking tour, or a virtual workshop, a boutique agency can manage the entire process. They handle everything from developing the concept and theme to securing attendees and media coverage. Their goal is to create memorable experiences that not only promote your work but also generate significant buzz. By managing the promotion and logistics, they ensure your message is clear and that you’re connecting with the people who matter most to your brand, as you can see from our client results.
Let’s Clear Up a Few Myths About Boutique PR
When you hear “boutique PR,” it’s easy to make assumptions. You might picture a tiny team struggling to keep up, but that’s rarely the case. The truth is, boutique agencies are often the secret weapon behind some of the most influential authors and entrepreneurs. Let’s set the record straight on a few common misconceptions so you can make an informed choice for your brand.
Myth #1: They have fewer media connections.
This is one of the biggest myths out there. The idea that a smaller agency automatically has a smaller Rolodex is simply not true. In reality, it’s about the quality of connections, not the quantity. Boutique agencies often cultivate deeper, more meaningful relationships with key media contacts. Instead of blasting out a generic press release to thousands, they make targeted, personal pitches to journalists they know and respect. This focused approach often leads to better placements and more authentic coverage because it’s built on a foundation of trust, not just a massive email list.
Myth #2: They aren’t as experienced as large firms.
Don’t mistake size for experience. Many boutique PR firms are founded and staffed by seasoned professionals who cut their teeth at larger agencies. They bring years of high-level expertise with them, but they’ve chosen a more hands-on environment where they can work directly with clients. You get the benefit of big-firm knowledge without the layers of bureaucracy. These experts have seen it all and know exactly how to build a strategy that works, applying their extensive industry insights to your specific goals.
Myth #3: They can’t handle big-name clients.
This myth assumes that only a massive agency can support a major brand or a well-known author. However, boutique firms have a strong track record of successfully managing high-profile clients. High-profile individuals often prefer the dedicated attention and discretion a smaller agency provides. At a boutique firm, you’re not just another account number; you’re a priority. The senior team is directly involved in your strategy and execution, ensuring your brand gets the expert attention it deserves, regardless of how well-known you are.
Myth #4: Their range of services is limited.
Thinking a boutique firm only handles press releases is an outdated view. Modern boutique agencies provide a comprehensive suite of services that blend traditional PR with the latest digital marketing strategies. This can include everything from media relations and brand storytelling to content marketing, SEO, and influencer outreach. Because they are smaller and more agile, they can create integrated campaigns that are perfectly tailored to your needs, ensuring every part of your PR strategy works together seamlessly to build your visibility and authority.
Why Choose a Boutique PR Agency?
When you’ve poured your heart and soul into writing a book or building a company, handing over your story to a PR firm can feel like a leap of faith. You need a partner who gets it—someone who is as invested in your success as you are. This is where a boutique PR agency truly shines. Unlike massive firms where you might feel like a small fish in a vast ocean, a boutique agency offers a fundamentally different, more personal experience.
The decision isn’t just about size; it’s about strategy, focus, and relationship. Choosing a boutique firm means you’re opting for a dedicated team that lives and breathes your niche. You get direct access to seasoned experts, a strategy built from the ground up just for you, and the flexibility to adapt as your goals evolve. It’s a partnership designed to give your brand the focused attention it needs to make a real impact. For authors, CEOs, and founders, this tailored approach isn’t just a nice-to-have—it’s often the key to cutting through the noise and connecting with the right audience.
Work Directly with the Experts
At a large agency, it’s common to have your account managed by junior-level staff after the initial pitch from senior partners. A boutique agency flips that model on its head. You get to work directly with the seasoned professionals and principals—the very people whose experience you were drawn to in the first place. This direct line of communication means nothing gets lost in translation. The team guiding your strategy has a deep, firsthand understanding of your vision, your voice, and your goals. This hands-on approach fosters a stronger partnership and ensures your brand is always represented by an expert.
Get a Strategy Tailored to You
Your story is unique, and your PR strategy should be too. Boutique firms excel at creating customized plans that are anything but cookie-cutter. Instead of plugging you into a pre-existing formula, they take the time to understand your specific objectives and build a strategy from scratch. This means every press release, media pitch, and campaign is thoughtfully designed to align with your brand. Whether you need to secure high-profile media placements or build a powerful personal brand, the PR packages are crafted to fit your exact needs, blending traditional PR with modern digital tactics for a comprehensive approach.
Benefit from Niche-Specific Knowledge
Many boutique agencies are specialists, not generalists. They often focus on a particular industry, like promoting non-fiction authors or tech founders. This specialization is a huge advantage. An agency with deep experience in your field already knows the key media outlets, influential journalists, and industry trends. They don’t need a learning curve to understand your world; they’re already a part of it. This insider knowledge allows them to create more effective, resonant campaigns that speak directly to your target audience. You can see the results of this expertise in the quality and relevance of the placements they secure for their clients.
Stay Agile and Adapt Quickly
The media landscape changes in a heartbeat. A story that’s relevant today might be old news tomorrow. Boutique agencies are built to be nimble and responsive. Their smaller size and streamlined structure mean they can pivot quickly to capitalize on breaking news or adjust a campaign that isn’t hitting the mark. There’s no corporate red tape to cut through. This agility allows for more creative and timely solutions, ensuring your PR strategy remains effective and relevant. This ability to adapt and innovate is crucial for keeping your brand at the forefront of the conversation.
How to Measure Your PR Success
Once your story starts landing in the media, it’s easy to get caught up in the excitement of seeing your name in print. But how do you know if your PR efforts are actually moving the needle for your brand or book sales? Measuring success is about more than just counting press clippings; it’s about understanding the real-world impact of your investment. A great PR strategy is intentional, and that means its results should be measurable.
The key is to look beyond vanity metrics and focus on the data that connects PR to your specific goals. Are you trying to drive book sales, secure speaking engagements, or establish yourself as the go-to expert in your field? The right metrics will tell you whether your media placements are helping you achieve those objectives. By tracking the right things, you and your PR partner can see what’s working, what’s not, and where to focus your energy next. This isn’t just about justifying an expense—it’s about refining your strategy to make every single media hit count. At Leverage with Media, we believe in transparently showing our clients the results of our work.
Key Metrics That Actually Matter
To measure your success, you need to track the right Key Performance Indicators, or KPIs. Think of KPIs as the specific, measurable goals that show your PR strategy is having a real impact. While a simple metric might be the number of times you were mentioned in the media, a KPI digs deeper—for example, tracking the percentage increase in positive media coverage over a quarter. This distinction is crucial because it shifts the focus from quantity to quality and impact. Other important KPIs for authors and thought leaders include website referral traffic from articles, audience engagement on social media, and even direct leads or book sales attributed to a specific feature.
Analyzing the Quality of Media Coverage
Not all media mentions are created equal. A feature in a top-tier publication that reaches your ideal audience is far more valuable than a dozen mentions on irrelevant blogs. Analyzing the quality of your coverage means looking at where your story is appearing, the tone of the article, and whether your key messages were included. Did the article link back to your website? Was it a prominent feature or a passing mention? A great PR partner helps you assess these qualitative factors, ensuring your placements are building your brand’s authority and credibility in the places that matter most to your audience.
Understanding Your Share of Voice
Share of Voice (SOV) measures how much of the conversation in your industry you own compared to your competitors. Think of it as your slice of the media pie. A higher SOV means your brand has a stronger presence and more influence, which directly builds your reputation and authority. For an author or CEO, a dominant Share of Voice can solidify your status as the leading expert in your field. Tracking this metric helps you understand your visibility within your niche and shows how your PR efforts are successfully positioning you at the forefront of important industry discussions.
Tracking Audience Engagement
Did people actually care about the article you were featured in? Tracking audience engagement helps you answer that question. Engagement is all about how your audience interacts with your media placements. This includes likes, comments, and shares on social media posts linking to the article, as well as discussions happening in the comments section of the publication itself. High engagement is a fantastic sign that your message is resonating with people. It shows that you’re not just broadcasting your story but starting a meaningful conversation, which is essential for building a loyal community around your brand.
Measuring Impact on Your Website Traffic
One of the most direct ways to measure PR success is by looking at your website analytics. When a media outlet links to your site in an article, it can send a wave of new, highly interested visitors your way. By using tools like Google Analytics, you can track this “referral traffic” to see exactly which placements are driving people to your website. This data is incredibly powerful. It provides a clear, quantifiable link between a specific media hit and an increase in potential customers or readers, helping you prove the return on your investment in public relations.
How to Choose the Right Boutique PR Partner
Finding the right PR partner is a big decision. You’re not just hiring a service; you’re trusting someone with your story and your reputation. The right fit can make all the difference, so it’s worth taking the time to find a team that truly gets you and your goals. Think of it as building a partnership. You want a firm that feels like an extension of your own team—one that is as invested in your success as you are. To find that perfect match, focus on a few key areas: their specific experience, their strategic mindset, their connections, their communication style, and how they approach budget and expectations. Getting clarity on these points from the beginning sets you both up for a successful and productive relationship.
Check Their Industry Experience
Does the agency understand your world? A firm that specializes in promoting non-fiction authors and founders will have a completely different playbook than one that works with restaurants or fashion brands. Choosing a boutique PR firm with relevant industry experience is crucial because they already know the landscape. They understand the specific challenges and opportunities you face and have existing relationships with the editors, producers, and podcasters who matter most in your space. Look at their past and current clients. Do you see people like you? This kind of specialized experience means they can create a custom strategy that works, rather than applying a one-size-fits-all approach.
Assess Their Strategic Approach
A great PR partner doesn’t just get you press—they get you the right press. Before you sign on, ask how they plan to approach your specific goals. How will they measure success? Top boutique PR firms rely on key performance indicators (KPIs) to guide their work and show you what’s working. These metrics should be tied directly to your objectives, whether that’s driving book sales, securing speaking engagements, or building your profile as a thought leader. A clear strategic plan shows they’ve listened to what you want to achieve and have a thoughtful process for getting you there.
Analyze Their Media Relationships
It’s a common myth that bigger agencies have better media connections. In reality, boutique agencies often have deeper, more meaningful relationships with key media contacts. Because they’re specialized, they work with the same editors and producers time and again, building trust and a reputation for bringing them great stories. This is a huge advantage for authors and thought leaders. A boutique firm’s targeted pitch to a trusted contact is far more effective than a massive, impersonal press release blast. Ask about their relationships in your niche and look at their recent press placements to see the quality of their connections.
Find a Communication Style That Fits
You’ll be working closely with your PR team, so you need to find a communication style that works for you. Are they proactive with updates? Do they prefer email, phone calls, or a shared Slack channel? A great PR partner will feel like a true collaborator. They should be able to promote your brand’s value and strengthen its community relations through tailored communication strategies that align with your vision. During your initial conversations, pay attention to how they listen and respond. You want a team that is responsive, transparent, and makes you feel heard and understood every step of the way.
Align on Budget and Expectations
A successful partnership starts with a clear and honest conversation about budget and expectations. Be upfront about what you’re able to invest, and ask the firm what you can realistically expect in return. A reputable agency will help you identify the PR KPIs that matter most to your brand and will be transparent about what their services include. This isn’t just about the cost; it’s about understanding the value you’ll receive. By aligning on budget and defining what success looks like from the start, you can ensure there are no surprises and build a partnership based on mutual trust and respect.
How to Build a Strong PR Partnership
Hiring a boutique PR agency isn’t just about outsourcing a task; it’s about starting a collaboration. The most successful campaigns come from a true partnership where you and your PR team work in sync. Think of your agency as an extension of your own team—they bring the PR expertise, and you bring the deep knowledge of your brand, your book, and your vision. When both sides are engaged, communicative, and aligned on the end goal, you create the perfect environment for incredible results.
This partnership is built on a foundation of clear communication and shared expectations. It requires a little groundwork from the beginning, but putting in that effort ensures a smooth and productive relationship. From defining what success looks like to establishing a regular check-in cadence, every step you take together strengthens the partnership. Let’s walk through the four key elements that turn a client-agency relationship into a powerful alliance for your brand.
Set Clear Goals from the Start
Before your PR team can land that dream feature, you both need to agree on what you’re trying to achieve. Vague goals like “get more press” won’t cut it. Instead, get specific. Are you trying to drive book sales, secure speaking engagements, or establish yourself as the go-to expert in your field? The best partnerships begin with a frank conversation about your objectives.
Your agency will help translate these goals into measurable targets, often called key performance indicators (KPIs). These metrics act as a shared roadmap, ensuring everyone is working toward the same destination. By defining success upfront, you create a clear benchmark for evaluating progress and making sure every action taken is a step in the right direction.
Establish Your Communication Rhythm
Consistent communication is the lifeblood of a strong PR partnership. It’s not about micromanaging; it’s about creating a flow of information that keeps both you and your agency informed and aligned. Decide on a communication rhythm that works for everyone. This could be a weekly 15-minute call, a bi-weekly email update, or a shared dashboard. The method matters less than the consistency.
This regular check-in ensures transparency and keeps projects moving forward. It’s your dedicated time to share updates, ask questions, and hear about new opportunities your team is pursuing. Establishing this routine from day one prevents misunderstandings and makes you feel like a true partner in the process, rather than a spectator.
Agree on How to Track Progress
Once you’ve set your goals, the next step is to agree on how you’ll track them. The key is to focus on the PR KPIs that are most important to your specific objectives. It’s easy to get lost in vanity metrics, but a great PR partner will help you identify the numbers that truly reflect your return on investment.
This might include tracking the number of high-quality media placements, analyzing the sentiment of the coverage, or measuring referral traffic to your website from featured articles. By agreeing on these metrics ahead of time, you create a clear and objective way to measure the impact of your campaign. This data-informed approach allows you and your team to see what’s working and where you might need to adjust your strategy.
Grow Together as Partners
The best client-agency relationships evolve over time. Your first campaign is just the beginning. A successful PR partnership is built on mutual growth, where both you and your agency learn from every success and challenge. Be open to providing feedback on what you feel is working, and be receptive to your team’s strategic recommendations. They have a bird’s-eye view of the media landscape and can offer insights you might not see.
This collaborative spirit allows your strategy to become more refined and effective with each project. As your agency gets to know your voice and vision more deeply, they can secure even better opportunities. This is how you build long-term momentum and achieve the kind of transformative results that truly define your legacy.
What to Expect from a Modern Boutique Agency
The world of public relations has changed dramatically. Gone are the days of simply faxing a press release and hoping for the best. Today’s media landscape is a complex ecosystem of online publications, social media, podcasts, and traditional outlets. A modern boutique agency understands this new reality and operates with a forward-thinking, integrated approach. They aren’t just your publicist; they are your strategic partner in building a powerful, cohesive brand presence.
What sets a modern agency apart is its ability to be nimble and results-oriented. They don’t rely on outdated tactics. Instead, they combine the timeless art of storytelling with the precision of digital marketing. This means every part of your PR strategy is intentional, measurable, and designed to support your specific goals, whether that’s selling more books, securing speaking engagements, or establishing yourself as the go-to expert in your field. Expect a partner who is as comfortable securing a feature in a major magazine as they are analyzing your website traffic to see how that feature impacted your brand.
Integrating Digital and Traditional PR
A modern boutique agency doesn’t see a hard line between traditional and digital PR—they see a single, unified strategy. The goal is to tell your story effectively, and that means reaching your audience wherever they are. A feature in a print magazine is fantastic, but its impact multiplies when it’s shared across social media, highlighted in your email newsletter, and used to build your website’s authority.
This blended approach means your PR efforts work harder for you. A modern agency uses digital PR to amplify every win. They understand how to leverage media placements to improve your search engine rankings and drive traffic back to your site. It’s about creating a powerful feedback loop where traditional media lends credibility and digital channels provide reach and engagement, ensuring your message resonates long after the initial placement.
Using Data to Inform Strategy
Guesswork has no place in a modern PR strategy. Today’s top boutique agencies are data-driven, using concrete metrics to shape their approach and demonstrate clear results. Instead of just sending you a list of media mentions, they focus on the public relations KPIs that truly matter. This includes tracking the quality and sentiment of coverage, measuring increases in website traffic from media placements, and analyzing your share of voice within your industry.
This focus on data means your strategy is a living thing, constantly being refined based on what’s working. If a certain type of story is getting incredible traction, your agency will double down on it. If another angle isn’t landing, they’ll pivot quickly. This ensures your investment is always directed toward the activities that deliver the most significant impact on your brand and business goals.
Evolving with Specialized Services
The media world is in constant motion, and a great boutique agency moves with it. They are always expanding their skills and services to find new and effective ways to tell your story. While media relations remains a core function, their expertise often extends into other crucial areas. This might include securing guest spots on top-tier podcasts, building relationships with key industry influencers, or managing your online reputation.
The real benefit comes from creating coordinated campaigns that integrate these different services. Imagine pairing a feature article with a targeted influencer campaign and a live social media Q&A. Each element supports the others, creating a wave of visibility that’s far more powerful than a single press hit. This proactive, multi-channel approach ensures your brand stays relevant and connects with your audience in meaningful ways.
Leveraging Technology for Better Results
Modern boutique agencies use a sophisticated suite of tools to execute and measure their campaigns. This technology allows them to work smarter and provide you with deeper insights into how PR is impacting your bottom line. They use advanced media monitoring platforms to track mentions of your brand in real-time, so you never miss a conversation. This allows for rapid response and engagement, turning a simple mention into a valuable connection.
Furthermore, analytics tools help quantify the return on investment from your PR activities. Your agency can show you exactly how many people clicked through to your website from a specific article or how much a podcast interview increased your social media following. This level of transparency demystifies the impact of PR, turning it from an abstract concept into a measurable driver of business growth.
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Frequently Asked Questions
How long does it typically take to see results from a PR campaign? Public relations is about building momentum, not flipping a switch. While some early wins can happen quickly, a truly effective campaign builds over time. The first month is often dedicated to strategy, message development, and initial outreach. You can expect to see the results of that foundational work begin to appear within the first 2-3 months, with the impact growing as we build relationships and secure more significant placements for your brand.
Is a bigger agency better if I want to get into major national publications? This is a common myth, but the truth is that media relationships are built by people, not by the size of an office building. A boutique agency’s strength lies in its deep, personal connections within a specific niche. We know the editors and producers who cover your field personally, which means our pitches are conversations, not just emails in a crowded inbox. This targeted, trust-based approach is often far more effective at landing high-quality placements than a larger firm’s scattergun strategy.
What is my role in the process? How much of my time will this require? Think of this as a partnership where you are the subject matter expert and we are the strategic storytellers. Your primary role is during the initial onboarding, where we’ll work closely to understand your story, voice, and goals. After that, we do the heavy lifting. We’ll need you to be available for media interviews and to provide insights for story angles, but we manage our collaboration to be as efficient as possible so you can stay focused on your work.
How do you decide which media outlets to pitch my story to? Our approach is entirely custom. We never use a generic, one-size-fits-all media list. Instead, we start with your specific goals and your ideal audience. We then identify the exact publications, podcasts, and broadcast segments that your audience reads, listens to, and trusts. Every pitch is thoughtfully crafted for a specific journalist or producer, ensuring your story is relevant and compelling to them.
What if I don’t have a new book launch or major announcement? Can PR still help me? Absolutely. Public relations is about much more than just promoting a single event. It’s about building your long-term authority and establishing you as a thought leader. We work with you to develop compelling story angles from your existing expertise, comment on timely industry trends, and share your unique perspective. This creates a steady drumbeat of visibility that keeps you relevant and top-of-mind with your audience, independent of a specific launch.
