Writing a great book is just the beginning for nonfiction authors. An effective strategic public relations (PR) plan can make or break a book’s ability to gain exposure and, in turn, increase sales. But for that to happen, you need a good public relations (PR) plan in place. Leverage with Media PR offers targeted PR strategies for non-fiction authors that connect them to their audience, build increased visibility, and, eventually, sales.
1. Leverage Your Expertise
As a nonfiction author, your book is an expression of your knowledge. Leverage PR to establish yourself as an expert in your field. Secure media interviews, guest article placements, and podcast appearances related to the topic of your book. This not only boosts your credibility but also helps put you and your book in front of readers already invested in your niche.
2. Create a Compelling Book Launch Campaign
Creating momentum around your book as it hits shelves is the crucial component of a successful launch and driving initial sales. Leverage with Media PR helps authors develop and implement launch campaigns that make noise. This might entail anything from booking reviews and getting the media to cover your work to organizing launch events in person or virtually. A well-timed launch can make the difference between a successful book and one that flies under readers’ radar.
3. Engage with Your Target Audience
You need to know and engage your target audience if you want your book sales. Personally engage your readers via social media, email newsletters, and on author sites. Share information related to your book, stories, or interviews from behind the scenes, and provide any valuable content. A good community around your book builds loyalty and leads to strong word-of-mouth advertising.
4. Utilize Book Reviews and Endorsements
Nothing moves book sales like glowing reviews and endorsements. Ask for reviews from industry influencers, thought leaders, and targeted publications. The key is to make sure you have a series of reviews. Positive reviews will not only contribute to your credibility but also increase the discoverability of your book on websites like Amazon and Goodreads.
5. Capitalize on Speaking Engagements and Workshops
Speaking events and workshops offer a great way to demonstrate your expertise and can also help you sell more books, but this type of networking gives you access to potential readers who are already interested in your subject. Adding book sales to these events can also drive direct sales and reach a new audience.
Partner with Leverage with Media PR
At Leverage with Media PR, we know the specific issues that nonfiction authors face. From book launch to long-term sales development, our customized PR strategies help you reach your book’s full potential.
We’re here to help you reach your objectives, regardless of your level of experience as a first-time author or an experienced guru.
Contact Leverage with Media PR today to develop a customized PR strategy that drives results.
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