Your story is your most valuable asset. As a founder, CEO, or author, you’ve poured countless hours into developing your expertise and crafting a message you believe in. Now, you need a partner who can help you share it with the world, authentically and powerfully. But finding the right PR firm can feel like a high-stakes search for a needle in a haystack. You need more than a publicist who just sends out press releases; you need a team that understands the nuances of your vision and has the strategic insight to turn it into compelling media coverage. The top PR firms don’t just get you press—they become dedicated stewards of your brand. This article will walk you through exactly how to find a firm that is worthy of your story and equipped to build the legacy you envision.
Key Takeaways
- Prioritize Partnership Over Pitch: The right PR firm acts as a strategic extension of your team. Focus on finding a partner who is invested in your long-term vision and offers a personalized approach, not just a list of services.
- Specialized Expertise Delivers Results: A generalist agency can’t match the impact of a specialist. Choosing a firm with deep experience in your industry gives you immediate access to the right media contacts and a strategy that truly understands your audience.
- Verify Past Work and Vet the Future Plan: Look beyond the sales pitch for a portfolio of tangible results and client testimonials. A great partner will also present a customized strategy that clearly outlines how they’ll help you achieve your specific goals.
How to Spot a Top-Tier PR Firm
Finding the right PR firm can feel like searching for a needle in a haystack. The industry is filled with agencies promising the world, but the truly great ones have a few distinct qualities. When you’re vetting potential partners, look past the flashy presentations and focus on the substance. A top-tier firm doesn’t just get you press; they become a strategic partner invested in your long-term success. Here are the key indicators that you’ve found a winner.
Specialized Expertise
A PR firm that works with everyone from tech startups to local restaurants probably isn’t the right fit for a CEO or author. Look for a firm with a deep understanding of your specific field. Do they have experience working with non-fiction authors? Do they understand the nuances of building a personal brand for a founder? A firm with specialized expertise will already have the right media contacts and know which angles will resonate with your target audience. They won’t need a crash course in your industry because they’re already immersed in it, allowing them to craft a strategy that is both authentic and effective from day one.
A Proven Track Record
Talk is cheap, but results speak for themselves. A reputable PR firm will be proud to show you their portfolio. Ask to see case studies, client testimonials, and examples of recent media placements. Don’t just look at the logos of big-name publications; analyze the quality of the coverage. Was it a meaningful feature or a fleeting mention? Seeing a firm’s proven track record gives you tangible proof of their capabilities and helps you visualize the kind of success they could achieve for you. It’s the clearest indicator of whether they can deliver on their promises.
Strong Media Relationships
Anyone can blast out a press release, but a top PR firm cultivates genuine connections with journalists, editors, and producers. These relationships are built on trust and a history of providing valuable, relevant stories. This is the secret sauce that turns a generic pitch into a compelling feature. A firm with strong media relations can call up a contact and have a real conversation about your story, finding the perfect angle to secure a placement. This insider access is invaluable and something you simply can’t get from a DIY approach or an inexperienced agency.
Creative, Modern Strategies
The media landscape is constantly changing, and your PR strategy should reflect that. A great firm thinks beyond the traditional press release. They develop integrated campaigns that might include digital PR, social media collaborations, podcast tours, and speaking engagements. They understand how to build a narrative across multiple platforms to create a cohesive and powerful brand presence. Look for a team that brings fresh, creative ideas to the table and isn’t afraid to try new tactics. Their blog or case studies should give you a sense of their strategic approach and innovative thinking.
A Personalized Approach
As a leader or author, your goals are unique. You aren’t just another client, and your PR strategy shouldn’t be a copy-and-paste template. The best firms take the time to understand your vision, your voice, and what you ultimately want to achieve. They function as an extension of your team, offering a tailored plan that aligns with your specific objectives. This personalized approach ensures that every media placement and strategic move is purposeful. When you book a consultation, pay attention to whether they listen more than they talk. A true partner is focused on your success, not just their sales pitch.
The Top PR Firms to Watch
Finding the right PR firm can feel like searching for a needle in a haystack, but the truth is, the best partner is the one that truly understands your specific goals. Whether you’re a CEO building a corporate brand or an author sharing a powerful message, your story deserves a team that knows how to tell it. The public relations landscape is vast, featuring everything from global powerhouses with offices in every major city to boutique agencies offering a highly personalized touch.
This list is designed to give you a starting point, highlighting firms that consistently deliver exceptional results for high-profile leaders. We’ve included a mix of agencies known for their strategic thinking, creative campaigns, and deep media connections. Some are massive, award-winning firms that shape global conversations, while others offer a more focused, hands-on experience. As you explore your options, think about what matters most to you—is it industry-specific expertise, a global reach, or a close working relationship with a dedicated team? The right fit is out there, and this list will help you find it.
Leverage with Media PR
Leverage with Media PR has carved out a niche by focusing on a specific type of client: non-fiction authors, CEOs, and thought leaders who want to make a significant impact. Their strength lies in a deeply personalized approach, moving beyond generic strategies to craft campaigns that align with each client’s unique voice and vision. Instead of a one-size-fits-all model, they function as a true partner, working closely with you to secure meaningful media placements that build credibility and authority. For authors and entrepreneurs who need more than just press clippings, their focus on building a lasting brand makes them a standout choice. You can see their tailored strategies in action by reviewing their client results.
Edelman
As one of the largest and most respected PR firms in the world, Edelman is a name that carries significant weight. They are consistently ranked as a top firm, known for their extensive global network and a comprehensive suite of services that cover virtually every aspect of communications. Edelman’s annual Trust Barometer has become an industry benchmark, reflecting their deep expertise in building and maintaining public trust. For CEOs of major corporations or authors with global ambitions, Edelman offers the scale, resources, and strategic insight needed to manage a high-stakes reputation on the world stage. Their ability to operate across dozens of countries makes them an invaluable partner for complex, international campaigns.
Weber Shandwick
Weber Shandwick is another global giant with a reputation for driving innovation in the PR industry. They are known for developing data-driven, creative campaigns that solve business challenges for an impressive roster of clients. According to O’Dwyer’s PR Firm Rankings, they are consistently among the top-earning agencies, a testament to their ability to deliver measurable results. For leaders looking to engage audiences in new and compelling ways, Weber Shandwick’s focus on analytics and cultural trends provides a distinct advantage. Their work often sits at the intersection of corporate reputation, public affairs, and brand marketing, making them a versatile choice for multifaceted leaders.
FleishmanHillard
FleishmanHillard has built its reputation on providing sharp strategic counsel and executing with precision. What makes them particularly effective is their ability to serve a wide range of clients, from Fortune 500 companies to emerging organizations, without sacrificing quality. They are recognized for their expertise in managing complex reputational issues and for their commitment to ethical communications. For CEOs and authors, this means having a partner who can not only promote their brand but also protect it. Their global network ensures they can handle challenges and opportunities wherever they arise, offering a blend of worldwide reach and localized insight that is critical in today’s interconnected market.
Ketchum
With a long history of creating impactful campaigns, Ketchum is known for its creative spark and deep industry knowledge. The firm excels at brand marketing and corporate communications, using compelling storytelling to connect with audiences on an emotional level. Their work often earns creative awards, but it’s their focus on driving real business outcomes that keeps clients coming back. For an author launching a book or a CEO introducing a new product, Ketchum’s ability to craft a narrative that captures public attention can be a game-changer. They bring a blend of analytics and creativity to the table, ensuring that campaigns are not only imaginative but also strategically sound.
BCW (Burson Cohn & Wolfe)
Formed from the merger of two legendary firms, BCW is a global powerhouse that specializes in integrated communications. Their approach is built on the idea that today’s challenges require solutions that span paid, earned, shared, and owned media. This makes them an excellent choice for leaders who need a holistic strategy that aligns public relations with marketing, digital, and public affairs. For a CEO managing a complex brand ecosystem or an author building a multi-platform presence, BCW’s ability to deliver a unified message across all channels is a significant asset. They are skilled at helping clients handle a crowded and often contentious information environment with clarity and purpose.
Ruder Finn
Ruder Finn stands out for its expertise in what they call the “what’s next” economy, focusing on sectors like health, technology, and corporate leadership. They have a strong reputation for corporate communications and public affairs, helping executives and organizations shape their public image and engage effectively with key stakeholders. As one of the world’s largest independent agencies, they offer a nimble and client-centric approach that many leaders find appealing. For authors and CEOs in rapidly evolving industries, Ruder Finn’s forward-looking perspective and deep subject matter expertise make them a valuable strategic partner, helping to position clients not just for today, but for the future.
Global Strategy Group
Global Strategy Group (GSG) brings a unique blend of public affairs, communications, and research to the table. They are particularly known for their polling and data analysis, which they use to inform high-stakes communications strategies. This research-first approach is invaluable for CEOs and authors who need to understand public opinion and shape it effectively. As noted by the Observer, GSG is a key player in influencing conversations around policy and corporate reputation. If your goal is to establish yourself as a thought leader or advocate for a specific cause, GSG’s ability to ground your message in hard data provides a powerful foundation for success.
Sunshine Sachs Morgan & Lylis
If your work is tied to entertainment, lifestyle, or social impact, Sunshine Sachs Morgan & Lylis is a firm to watch. They have a stellar reputation for their work with high-profile individuals, major events, and cause-related campaigns. Their strength lies in their deep connections within the media and entertainment industries and their ability to create culturally relevant moments that generate buzz. For authors whose books have film potential or CEOs who want to align their brand with a social mission, this firm offers a unique and powerful skill set. They excel at storytelling that not only captures attention but also inspires action.
Berlin Rosen
Berlin Rosen has experienced remarkable growth by focusing on strategic communications for clients in politics, real estate, technology, and advocacy. They are known for running aggressive, high-impact campaigns that drive narratives and achieve concrete goals. The firm has also expanded its capabilities through strategic acquisitions, adding deep expertise in data analytics and digital marketing to its offerings. This modern, integrated approach makes them a forward-thinking choice for leaders who want to leverage every available tool to get their message across. For the CEO or author looking to make waves and challenge the status quo, Berlin Rosen’s bold and strategic mindset is a powerful asset.
What Services Do Top PR Firms Offer?
When you think of public relations, you might picture a publicist putting out fires or sending a press release into the void. But modern PR is so much more than that. The best firms operate as strategic partners, offering a comprehensive suite of services designed to build, shape, and protect your reputation. For CEOs, founders, and authors, your personal brand is one of your most valuable assets, and a top-tier firm knows exactly how to manage it.
Understanding the different services a PR firm can provide is the first step in finding the right fit. It helps you clarify your own goals and ask the right questions when you meet with potential agencies. Are you looking to become the go-to expert in your field? Do you need a plan for handling potential crises? Or do you want to ensure your message is consistent across every platform? A great firm can help with all of it. From building foundational relationships with the media to leveraging data for smarter campaigns, these services work together to tell your story effectively and authentically. Let’s look at what you should expect from a leading PR agency.
Media Relations
At its core, media relations is the art of building strong, positive relationships with journalists, producers, and editors. This isn’t about sending generic pitches; it’s about understanding what reporters need and positioning you as a valuable source. A firm with excellent media connections can secure placements that put you in front of your ideal audience, whether that’s a feature in a major business publication, a guest spot on a popular podcast, or an interview on national television. For an author, this means getting your book reviewed and discussed. For a CEO, it means shaping the narrative around your company and industry. This service is the engine that drives visibility and credibility.
Crisis Management
No one wants to think about things going wrong, but in the public eye, it’s critical to be prepared. Crisis management is the strategic service that protects your reputation when faced with negative press, a social media backlash, or an internal issue that becomes public. A skilled PR team will help you develop a proactive plan so you can respond quickly and effectively, not defensively. This involves crafting clear and authentic messaging, providing media training for interviews, and managing the flow of information. Think of it as an insurance policy for your brand; it’s about having an expert team ready to guide you through a storm with a steady hand.
Digital PR and Social Media
Your online presence is a massive part of your public identity. Digital PR extends traditional media relations into the online world, focusing on securing coverage on high-traffic websites, influential blogs, and social media platforms. Top firms integrate this with a smart social media strategy, helping you create content that engages your audience and reinforces your brand message. This can also include influencer marketing, where you collaborate with established voices in your niche to reach new audiences. For leaders and authors, a strong digital footprint is non-negotiable for building a community and maintaining relevance.
Brand Strategy and Positioning
Before a single pitch is sent, a top PR firm will work with you on your brand strategy. This foundational service is all about defining your unique story and value proposition. Who are you, what do you stand for, and what do you want to be known for? The agency helps you answer these questions and then crafts a core narrative that will guide all communication efforts. At Leverage with Media, we focus on helping our clients harness the power of strategic PR to get to that next level. This process ensures your messaging is clear, consistent, and compelling, making it easier to connect with both the media and your target audience.
Thought Leadership Development
For many CEOs and non-fiction authors, the primary goal of PR is to be recognized as a leading expert. Thought leadership development is the service designed to do just that. It’s a strategic process of turning your knowledge and insights into influence. A PR firm will help you create bylined articles for industry publications, secure speaking opportunities at key conferences, and position you as a go-to source for media commentary. This is how you build credibility in the market and become the person everyone turns to for insights on your area of expertise, which ultimately drives business growth and book sales.
Public Affairs and Advocacy
While often associated with large corporations, public affairs can be relevant for founders and industry leaders, too. This service focuses on influencing public policy and engaging with governmental stakeholders. If your business operates in a regulated industry or you are passionate about a specific cause, a PR firm can help you build relationships with policymakers and advocate for your position. This involves monitoring legislation, crafting policy-focused messaging, and creating campaigns to rally public support. It’s about giving your organization a voice in conversations that shape your future and the world around you.
Data Analytics and Insights
The days of measuring PR success with a stack of press clippings are long gone. Modern PR firms use data analytics to track the effectiveness of their campaigns and refine their strategies. They monitor key metrics like media mentions, share of voice, website traffic from earned media, and audience sentiment. This data-driven approach provides clear insights into what’s working and what isn’t, allowing the firm to be more strategic and demonstrate a tangible return on your investment. It ensures your PR efforts are not just making noise but are achieving specific, measurable goals.
Integrated Marketing Communications
Your PR strategy shouldn’t exist in a silo. Integrated marketing communications ensures that your earned media coverage works in harmony with all your other marketing efforts, including your website, social media, email newsletters, and paid advertising. A top firm will work to create a cohesive message across all channels, creating a seamless brand experience for your audience. When the story a journalist tells about you aligns perfectly with the story you tell about yourself, your brand becomes exponentially more powerful and memorable. This holistic approach is a hallmark of a truly strategic PR partner.
How to Choose a PR Firm for Your Industry
Finding the right PR firm is a lot like finding the right business partner. You need someone who not only gets what you do but why you do it, and that understanding often comes from deep industry experience. A firm that has successfully launched a dozen tech startups might not have the right touch for a non-fiction author or the nuanced approach required for a healthcare brand. The media landscape, key influencers, regulatory hurdles, and even the language used can vary dramatically from one sector to another. Choosing a firm that specializes in your field is a critical step toward success.
When a PR firm has a strong background in your industry, they come to the table with a playbook that’s already been tested and refined. They have established relationships with the journalists and editors who matter most to you. They understand the conversations happening in your space and know how to position you as a leading voice within them. This specialized knowledge is one of the most important differentiators for professional services firms and can be the deciding factor between a PR campaign that falls flat and one that achieves incredible results. Below, we’ll look at what to prioritize when searching for a PR partner in some of the most prominent industries, so you can make a choice that aligns perfectly with your goals.
Technology and Innovation
The tech world moves fast, and your PR firm needs to keep pace. Look for an agency that lives and breathes innovation. They should be fluent in more than just press releases; top firms in this space integrate digital PR and data-driven strategies to show real impact. Your ideal partner will know how to translate complex product features into compelling stories about how your technology solves real-world problems. They should have a track record of securing coverage in both niche tech publications and mainstream outlets, helping you reach developers, investors, and everyday consumers alike. Ask them how they use analytics to measure success and adapt their approach.
Healthcare and Pharmaceuticals
In healthcare and pharmaceuticals, trust and accuracy are everything. This is one of the key industries that use PR services to build credibility, but it comes with unique challenges. The right PR firm will have extensive experience navigating the complex web of regulations like HIPAA and FDA guidelines. They must be skilled at communicating sensitive health information with clarity, empathy, and precision. Your partner should be able to build strong relationships with medical journalists, patient advocacy groups, and healthcare professionals. Their primary goal should be to establish your brand or practice as a trusted, authoritative source of information in a field where misinformation can have serious consequences.
Finance and Professional Services
For finance and professional services, reputation is your most valuable asset. Whether you’re in wealth management, fintech, or consulting, your clients are placing immense trust in you. As experts note, PR is essential for emerging industries where credibility is paramount. Your PR firm must have a sophisticated understanding of the financial markets and the media that covers them. Look for a team with a proven history of building and protecting reputations, managing sensitive communications, and positioning executives as sought-after experts. They should be masters of securing placements in top-tier financial news outlets and trade publications that your target audience reads and respects.
Consumer Goods and Retail
When you’re selling a physical product, your brand’s story is what sets you apart on a crowded shelf. For consumer goods and retail, PR is all about creating a connection with your audience and building a loyal community. The right firm will be creative, resourceful, and plugged into the latest consumer trends. They should have a strong network of relationships with lifestyle editors, product reviewers, and influencers who can get your product into the hands of the right people. A great PR strategy in this space focuses on enhancing brand reputation and market presence through compelling storytelling that makes customers feel like they’re part of something special.
Entertainment and Lifestyle
This is our specialty at Leverage with Media. For non-fiction authors, speakers, and public figures, PR is deeply personal. It’s about shaping your narrative and building a brand that opens doors to new opportunities. The right firm understands the art of personal branding and has the media connections to match. They should be experts at securing high-profile interviews, podcast appearances, book reviews, and features that showcase your unique expertise and story. We believe the best PR firms for authors and celebrities act as strategic partners, helping you harness the power of strategic PR to not just gain visibility, but to build a lasting legacy and connect with an audience that truly values your message.
Sustainability and Corporate Social Responsibility
Communicating your commitment to sustainability and social responsibility requires a delicate touch. Today’s consumers are savvy and can spot “greenwashing” from a mile away. A PR firm specializing in this area will help you share your efforts authentically and transparently. They should focus on storytelling that highlights your genuine impact, rather than just making broad claims. The right partner will help you articulate your company’s values and integrate your CSR initiatives into your core brand identity, recognizing the growing importance of corporate social responsibility. They can help you build a reputation as a truly ethical and forward-thinking leader, strengthening both your brand and your connection with conscious consumers.
How PR Firms Price Their Services
When you start looking for a PR partner, one of the first things you’ll notice is that pricing isn’t always one-size-fits-all. Agencies structure their fees in a few different ways, and understanding these models will help you find a firm that aligns with your budget and your goals. Think of it less like a fixed price tag and more like a partnership agreement. The right pricing structure ensures that both you and your agency are set up for success from day one. Most firms use one of three main models: a monthly retainer, a project-based fee, or a performance-based structure. Let’s break down what each of these looks like so you know exactly what to expect when you start the conversation.
Monthly Retainers
The monthly retainer is the most common pricing model in the PR world. With this structure, you pay a fixed fee each month for an agreed-upon scope of services. This approach is perfect for authors and CEOs who are looking for sustained, long-term brand growth rather than a single moment in the spotlight. A retainer fosters a deep partnership with your PR firm, allowing them to become an integrated part of your team. This stability gives them the runway to plan strategically, build media relationships on your behalf, and seize opportunities as they arise. This retainer-based pricing model provides consistency for your budget and ensures your brand momentum never stalls.
Project-Based Fees
If you have a specific, time-sensitive goal in mind, a project-based fee might be the right fit. This model involves a one-time payment for a clearly defined project, such as a book launch, a new product announcement, or a major event. It’s an excellent option if you’re not ready for a long-term commitment or if you want to test the waters with a particular agency. The scope, timeline, and deliverables are all agreed upon upfront, so there are no surprises. This approach is ideal for clients who need targeted services for a specific campaign and want a clear beginning and end to the engagement.
Performance-Based Models
A less common but intriguing option is the performance-based model. Here, an agency’s compensation is tied directly to the results they achieve. For example, you might pay per media placement secured or for hitting a specific metric. On the surface, this sounds like a win-win, as it directly aligns the agency’s incentives with your goals. However, it can be a double-edged sword. This model can sometimes encourage a focus on quantity over quality, leading to placements in less-than-ideal outlets. While these performance-based pricing models can seem less risky, they can also create unpredictable costs and may not support the nuanced, long-term strategy required for meaningful brand building.
What Influences the Final Cost?
Regardless of the pricing model, several factors will influence the final quote you receive from a PR firm. An agency with a stellar reputation and decades of experience will naturally command higher fees than a newer, smaller shop. The complexity of your project also plays a huge role; a national media tour is a much bigger undertaking than securing placements in a few local outlets. The final cost of PR services is also shaped by the scope of work you need—are you looking for media relations, crisis management, and thought leadership development, or just one of those? Understanding these variables will help you see exactly what you’re paying for: expertise, relationships, and a strategy tailored to you.
How to Choose the Right PR Firm for You
Finding the right PR firm is less about picking the biggest name and more about finding a true partner. This is the team you’ll trust to shape your public narrative and connect you with the world. To make the right choice, you need to look beyond the sales pitch and assess a few key areas to ensure the firm aligns perfectly with your vision and goals.
Define Your Goals
Before you even send your first email, get crystal clear on what you want to achieve. What does success look like for you? Are you an author aiming to hit a bestseller list? A CEO looking to establish yourself as the leading voice in your industry? Maybe you want to secure high-profile speaking engagements or land a feature in a dream publication. Your goals will be the compass for your entire PR campaign. A top-tier firm won’t just nod along; they’ll ask sharp questions to understand your objectives deeply. At Leverage with Media, our tailored packages are built around specific outcomes because we know a generic approach just doesn’t work for visionary leaders.
Assess Their Expertise and Experience
Once your goals are set, look for a firm with a proven track record in your specific arena. If you’re a non-fiction author, you don’t want a firm that primarily works with consumer snack brands. You need a team that lives and breathes the world of thought leadership, publishing, and executive branding. Check out their client list and case studies. Have they worked with people like you? Do they understand the difference between general media relations and the nuanced work of building a personal brand? The right firm will have deep experience and existing relationships in your field, giving you a critical head start. You can often get a feel for this by reviewing their past client results.
Review Past Results and Testimonials
A great PR firm will be proud to show off its work. Don’t just take their word for it—ask for proof. Look for a portfolio of recent media placements, client testimonials, and concrete examples of their successes. Vague promises of “increased exposure” are a red flag. You want to see tangible results, like placements in Forbes, The Wall Street Journal, or on major television networks. Seeing where a firm has successfully placed other clients gives you a realistic picture of what they can do for you. A quick look at a firm’s recent press page can tell you a lot about their capabilities and media connections.
Find the Right Cultural Fit
This might be the most underrated factor, but it’s crucial. Your PR team will become an extension of your own brand, so you need to genuinely connect with them. Are they passionate about your story? Do you feel heard and understood during your initial conversations? Some people thrive with large, corporate agencies, while others prefer the personalized, hands-on approach of a boutique firm. The initial consultation is a two-way street. Use it to gauge their communication style and ensure their team dynamic is a good fit for your personality. This partnership is all about trust, and that starts with a strong cultural alignment. The best way to assess this is to book a call and have a real conversation.
Evaluate Their Proposed Strategy
A top-tier PR firm will never offer a one-size-fits-all solution. After listening to your goals, they should present a customized strategy that feels like it was made just for you. This proposal should be more than a list of services; it should be a clear action plan. It should outline specific target publications, key messaging angles, creative story ideas, and how they plan to measure success. A thoughtful strategy shows that the firm has done its homework and is genuinely invested in your success. It demonstrates their creativity and proves they have the strategic foresight to help you achieve your specific objectives. For more insights, you can always explore a firm’s strategic thinking on their blog.
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Frequently Asked Questions
What’s the real difference between a monthly retainer and a project fee? Think of it this way: a project fee is for a specific event with a clear finish line, like a book launch or a company announcement. It’s a focused sprint. A monthly retainer, on the other hand, is for the marathon of building a lasting brand. It creates a long-term partnership, allowing your PR team to become deeply familiar with your voice and goals so they can consistently secure opportunities and build momentum for you over time.
How will I know if my investment in PR is actually working? Success in PR is measured against the specific goals we set together at the beginning. While we track data like media mentions and audience sentiment, the real proof is in the outcomes. Are you being featured in the dream publications we targeted? Are you getting more inquiries for speaking engagements? Is your core message being reflected accurately in your press coverage? The goal is to see tangible results that build your authority and open new doors for you.
When is the right time to hire a PR firm? The best time to engage a PR firm is a few months before you think you need one. If you have a book launch or a major announcement on the horizon, bringing a team on early gives them time to build a solid strategy and start warming up their media contacts. For general brand building, the right time is when you are ready to be more intentional about your public profile and establish yourself as a leader in your field.
Should I choose a large global firm or a smaller boutique agency? This really comes down to what kind of partnership you’re looking for. A large global firm can offer a massive network and a wide range of services. A boutique agency, like ours, offers a highly personalized and hands-on approach. You work directly with a dedicated senior team that is deeply invested in your story and goals, ensuring your unique vision doesn’t get lost in the shuffle.
What will be expected of me during the PR process? This is a collaborative partnership. You bring the expertise, the vision, and the stories that make your brand unique. We bring the strategy, the media relationships, and the execution to get those stories told. Your role is to be available for interviews, provide insights for articles, and be an active participant in shaping your narrative. The more engaged you are, the more successful our work together will be.
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