Yvie Oddly Book and Show Tour

World-class drag artist, rapper, and author sharing the journey behind All About Yvie: Into the Oddity. Elevating Yvie Oddly’s unique story to captivate audiences everywhere.

Client Background

About Yvie Oddly

Yvie first came to us as a revolutionary drag queen performer, rapper, and fine artist from Denver, Colorado. Our goal was been to strategically communicate and pitch the book and unique story angles to a collection of media contacts – increasing awareness of Yvie Oddly’s name recognition, positioning them as a world class drag queen and leveraging their profile as an author of the book “All About Yvie: Into the Oddity.”

Goals

What We Set Out to Achieve

Campaign Goals

Create a strategic press push to generate substantial buzz that results in extensive expert awareness, brand awareness for Yvie Oddly, create a USA Today Best Selling book campaign and book tour and an increase in visibility, notability, and authority in the drag and queer art niches.
Provide Yvie Oddly with a successful, robust publicity campaign garnering editorial placements in print, online/digital, podcasts and broadcast TV.
Reinforce Yvie Oddly’s reputation for being an authority in the drag and queer art niches, the winner of season 11 of RuPaul’s Drag Race, and author of “All About Yvie: Into the Oddity."

Meet Yvie Oddly

Positioning

Yvie Oddly, revolutionary drag queen performer, rapper, and fine artist

Yvie Oddly is a revolutionary drag queen performer, rapper, and fine artist from Denver, Colorado. They captured the attention of the world when they won season 11 of RuPaul’s Drag Race.

In their forthcoming book All About Yvie: Into The Oddity (June 2024), the reader gets an in- depth glimpse into their childhood, their coming out and coming to terms with their sexuality and gender, and, of course, spills some Drag Race tea. New York Magazine named Oddly one of the most powerful drag queens in June 2019 because of their ability to push the boundaries of drag performance art.

Following their win on Drag Race, Yvie competed on the seventh season of RuPaul’s Drag Race All Stars, an all-winners season, did a residency in Vegas and continues to perform across the country. Yvie released their debut album, Drag Trap, in 2020.

Results

Campaign Results

1.9M

Estimated Views

Prediction of lifetime views Of coverage, based on audience reach & engagement rate on social

2.21B

Audience

Combined total of publication-wide audience figures for all outlets featuring coverage

88

Pieces of Coverage

Total number of online. offline and social clips.

52

Online pieces

Amount of coverage published on websites, blogs and online outlets

1.9M

Estimated Views

Prediction of lifetime views Of coverage, based on audience reach & engagement rate on social

2.21B

Audience

Combined total of publication-wide audience figures for all outlets featuring coverage

88

Pieces of Coverage

Total number of online. offline and social clips.

52

Online pieces

Amount of coverage published on websites, blogs and online outlets

Wins of The Campaign

Key Wins & Milestones

Wins of the Campaign

Set up 42 city book store

Set up 42 city book store tour with book signing and events in 42 cities.

USA Today Best-Seller

Book Hit the USA Today Best-Seller List.

Set up 42 city book store

Set up 42 city book store tour with book signing and events in 42 cities.

USA Today Best-Seller

Book Hit the USA Today Best-Seller List.

Highlights

Campaigns Highlights

Campaign Highlight 1

NBC News

Campaign Highlight 2

BillBoard

Campaign Highlight 3

Entertainment

Campaign Highlight 4

Forbes

Campaign Highlight 5

CBS Denver

Campaign Highlight 6

US weekly

Campaign Highlight 7

NBC Philadelphia

Campaign Highlight 8

NY Living

Campaign Highlight 9

Fresh Living

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Ready to Build Your Breakthrough?

If you’re planning a book launch, building your personal brand, or ready to step into the media spotlight, we’ll help you get seen, heard, and remembered, just like we did for Yvie Oddly .