Dave Asprey Podcast Tour & Bestseller Campaign

We launched a high-impact podcast tour and PR campaign that propelled Dave Asprey’s book to USA Best Seller Status while boosting his authority across national media.
Client Background

About Dave Asprey

Dave first came to us as the founder of Bulletproof Coffee, The Bulletproof Diet, the entire biohacking movement, often referred to as “The Father of Biohacking.” Our goal has been to strategically communicate and pitch Dave’s book and unique story to a wide variety of media contacts – increasing his name recognition and awareness around his new bestselling book Heavily Meditated.
Goals

What We Set Out to Achieve

Campaign Goals

  • Aim to drive Sales of Dave Asprey’s book Heavily Meditated, and ensure it is a bestseller.
  • Create a strategic press push to generate substantial buzz that results in extensive awareness for Dave Asprey and his new book, Heavily Meditated, and an increase in visibility, notability, and authority.
  • Provide Dave with a successful, robust publicity campaign garnering earned editorial placements in print, online/digital, podcasts, and broadcast TV.
  • Reinforce Dave’s secondary goal to help people and make an impact as well as creating value for other people, but also leveraging his profile as a best-selling author of the book Heavily Meditated.
  • Maximize the exposure of Dave Asprey’s name and personal brand to a wider audience.
  • Aim to convert earned media audiences into buyers of Heavily Meditated. Also, aim for people to become followers of Dave Asprey’s message, podcast, social media and journey.
  • Successful planning, execution and brand awareness of the 11th annual Dave Asprey Biohacking Conference in Austin, TX.
Meet Dave Asprey

Positioning

Dave Asprey, 4x NY Times Bestselling Author of Heavily Meditated, Health Science and Biotech Entrepreneur and “The Father of Biohacking”


Dave Asprey is the founder of Bulletproof Coffee, The Bulletproof Diet, the entire biohacking movement, and is often referred to as “The Father of Biohacking.” Dave is a four-time New York Times bestselling author, and author of the forthcoming book, Heavily Meditated: The Fast Path to Remove Your Triggers, Dissolve Stress, and Activate Inner Peace. He is the CEO of Upgrade Labs, and host of an award- winning top 100 podcast, The Human Upgrade (formerly Bulletproof Radio).

A renowned leader in furthering the longevity movement, Dave’s vision and collaborative work with renowned medical professionals, researchers, and innovative trailblazers has paved the way for ground-breaking ideas, techniques, and consumer products to improve mental and physical performance.

Using science-backed methods, Dave’s mission is to help people upgrade their minds to a happier, more conscious state, and their bodies to achieve peak personal performance, one cell at a time. As a natural born pioneer, Dave was the first person to ever sell a product online, and of course, it related to coffee. Dave sold caffeine-molecule t-shirts out of his University of California Santa Barbara dorm room in the 90s before the web browser was invented, which earned him a profile in Entrepreneur Magazine. Dave then co-founded a company that invented data centers, became an early internet technology journalist, a successful cyber security expert, and helped grow a startup, Exodus Communications, into an original internet service provider to dot com businesses.

To bring his knowledge to a broader public audience, Dave created the Biohacking Conference, the largest, longest-running Biohacking Conference in the world, which celebrated its 10th anniversary in 2024. He also actively supports entrepreneurs both personally and professionally as an investor and advisor to dozens of biohacking startups.

Results

Campaign Results

157M

Estimated Views
Prediction of lifetime views of coverage, based on audience reach & engagement rate on social

4.55B

Audience
Combined total of publication - wide audience figures for all outlets featuring coverage

104

Pieces of Coverage
Total number of online, offline and social clips.

65

Online pieces
Amount of coverage published on websites, blogs and online outlets

157M

Estimated Views
Prediction of lifetime views of coverage, based on audience reach & engagement rate on social

4.55B

Audience
Combined total of publication - wide audience figures for all outlets featuring coverage

104

Pieces of Coverage
Total number of online, offline and social clips.

65

Online pieces
Amount of coverage published on websites, blogs and online outlets
Wins of The Campaign

Key Wins & Milestones

Wins of the Campaign

USA Today Best-Seller Status

Book Hit the USA Today Best-Seller Status.

60 show podcast tour

Podcast tour, doing 60 podcast interviews in 4 months. On shows like Dr. Amen, Skinny Confidential, Dr. Gundry, and more.

Top Media at Biohack Conference

Pitched Tier-1 media to his Biohack Yourself Conference and coordinated 30 Top Tier Media to attend his event including Muscle & Fitness, CNN, Men’s Health and more!

USA Today Best-Seller Status

Book Hit the USA Today Best-Seller Status.

60 show podcast tour

Podcast tour, doing 60 podcast interviews in 4 months. On shows like Dr. Amen, Skinny Confidential, Dr. Gundry, and more.

Top Media at Biohack Conference

Pitched Tier-1 media to his Biohack Yourself Conference and coordinated 30 Top Tier Media to attend his event including Muscle & Fitness, CNN, Men’s Health and more!
Highlights

Campaigns Highlights

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If you’re planning a book launch, building your personal brand, or ready to step into the media spotlight, we’ll help you get seen, heard, and remembered, just like we did for Dave Asprey.