Shinobu Hindert Case Study

We launched a targeted PR campaign that elevated Shinobu Hindert’s book Investing Is Your Superpower and boosted her visibility as a leading voice in modern personal finance.

Client Background

About Shinobu Hindert

Shinobu first came to us as a Certified Financial Planner, money expert, and creator of Empowered Planning, LLC. She is also the author of Investing Is Your Superpower. Shinobu came to us 2 years after her book was released. She never did any PR for her book and wanted to do a fresh PR push to use her book to grow her personal brand and speaking career. Our goal has been to strategically communicate and pitch Shinobu’s book and unique insights to a variety of financial and investment media, creating value to show increased name recognition and awareness around Shinobu’s expertise at the intersection of financing, money culture, budget management, and investment strategy.

Goals

What We Set Out to Achieve

Campaign Goals

Aim to drive sales of Shinobu’s book, Investing Is Your Superpower and introduce consumers looking to future proof themselves in terms of saving and investing―especially Millennials and Gen Zs interested in building credit and saving up for a future home, and seeking to understand the importanace of personal finance.
Position Shinobu as a Thought Leader as the premier expert on all topics involving personal finance, ranging from the emotional side of making financial decisions and the blocks that may arise.
Secure broad media coverage features in media across various verticals, including finance, education, career, money culture, budget management, investment strategies, as covered in her book.

Meet Shinobu Hindert

Positioning

Shinobu Hindert, Certified Financial Planner, professional, money expert, and creator of Empowered Planning, LLC.

Shinobu Hindert is a Certified Financial Planner, professional, money expert, and creator of Empowered Planning, LLC. She is also the author of Investing Is Your Superpower.

She spent the first half of her career working for some of the largest financial institutions in the United States, including Smith Barney and Fidelity Investments. As a financial adviser, she created personalized financial plans for high-net-worth individuals across the country, overseeing more than $350 million in client assets. She has delivered over five hundred live workshops covering a wide range of topics, from budgeting to estate planning.

Her goal is to simplify the complex world of investing and empower women everywhere to reach financial freedom.

Results

Campaign Results

113M

Estimated Views

Prediction of lifetime views of coverage. based on audience reach & engagement rate on social

148

Pieces of Coverage

Total number of online. offline and social clips.

1.65B

Audience

Combined total of publication-wide audience figures for all outlets featuring

122

Online pieces

Amount of coverage published on websites, blogs and online outlets

113M

Estimated Views

Prediction of lifetime views of coverage. based on audience reach & engagement rate on social

148

Pieces of Coverage

Total number of online. offline and social clips.

1.65B

Audience

Combined total of publication-wide audience figures for all outlets featuring

122

Online pieces

Amount of coverage published on websites, blogs and online outlets

Wins of The Campaign

Key Wins & Milestones

Wins of the Campaign

Featured on GMA, Fox & WSJ

Segments on the Today Show, Good Morning America, Fox News and articles in the Wall Street Journal.

Speaking Career Launch

Played a key role in launching her speaking career, resulting in regular engagements nationwide.

Featured on GMA, Fox & WSJ

Segments on the Today Show, Good Morning America, Fox News and articles in the Wall Street Journal.

Speaking Career Launch

Played a key role in launching her speaking career, resulting in regular engagements nationwide.

Highlights

Campaigns Highlights

Campaign Highlight 1

Today Show

Campaign Highlight 2

GMA

Campaign Highlight 3

News Nation

Campaign Highlight 4

Fox News

Campaign Highlight 5

Mind Body Green

Campaign Highlight 6

New York Post

Campaign Highlight 7

Fox 32 Good Day Chicago

Campaign Highlight 8

News Nation

Campaign Highlight 9

The Schawb Network

Campaign Highlight 10

Pix11 NY Living

Campaign Highlight 11

Woman’s World

Campaign Highlight 12

Wall Street Journal

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If you’re planning a book launch, building your personal brand, or ready to step into the media spotlight, we’ll help you get seen, heard, and remembered, just like we did for Shinobu Hindert .