Matt Britton Case Study

We launched a focused podcast tour and PR campaign that amplified Matt Britton’s book and positioned him as a top voice in AI, consumer trends, and business strategy.

Client Background

About Matt Britton

Matt first came to us as a globally recognized AI expert, consumer trend authority, and active CEO redefining how brands connect with the modern consumer. Our goal has been to strategically communicate and pitch Matt’s book and unique insights to a variety of media contacts, creating value to show increased name recognition and awareness around Matt’s expertise at the intersection of AI, consumer intelligence, and business strategy.

Goals

What We Set Out to Achieve

Campaign Goals

Aim to drive sales of Matt’s book, Generation AI and introduce consumers looking to future proof themselves in this brave new world―especially Millennial parents, who are raising the first AI generation, grappling with the disruption of AI in their own lives, and seeking to understand the next stages of our technological evolution.
Position Matt as a Thought Leader as the premier expert on AI’s impact on culture, rather than just the technical aspects.
Secure broad media coverage features in media across various verticals, including education, career, relationships, healthcare, and commerce, as covered in his book.
Utilize book publicity as a branding tool to drive demand for Matt’s software company, Suzy, as well as his public speaking and AI consulting businesses.
Aim to convert earned media audiences into buyers of Matt’s book, help gain more visibility and authority online as well as build followers of Matt’s message, podcast, and find his social media, website, etc.
Utilize media coverage to help lead to more business opportunities for Suzy in relation to AI topics.

Meet Matt Britton

Positioning

Matt Britton, AI and Consumer Trend Expert, New Media Entrepreneur, and Author of Generation AI

Matt Britton is a globally recognized AI expert, consumer trend authority, and active CEO redefining how brands connect with the modern consumer. As the founder and CEO of Suzy, a cutting-edge consumer research platform, Matt is at the forefront of leveraging AI to transform brand intelligence. Under his leadership, Suzy has raised over $100 million in venture capital and serves Fortune 500 industry giants like Amazon, Microsoft, Google, P&G, J&J, Pepsi and Netflix to validate critical business decisions and maintain a competitive edge.

With over two decades of experience advising global brands, Matt has been instrumental in shaping the evolution of digital marketing, consumer research, and AI-driven insights. Through Suzy, Matt has revolutionized traditional market research by integrating AI, automation, and predictive analytics to provide brands with on-demand consumer intelligence, reducing reliance on outdated surveys and slow-moving focus groups.

A sought-after keynote speaker and media commentator, Matt frequently shares his insights on the future of AI, consumer trends, and business strategy. He recently presented the State of the Consumer 2025: “Most Impactful Consumer Trends A to Z” to a live audience for his Speed of Culture podcast, hosted on ADWEEK. Speed of Culture podcast explores how brands can stay ahead of rapidly changing consumer behavior.

As a leading voice at the intersection of AI, consumer intelligence, and business strategy, Matt continues to shape the way brands, businesses, and industries adapt, innovate, and thrive in a rapidly evolving world.

Results

Campaign Results

3.17M

Estimated Views

Prediction of lifetime views of coverage, based on audience reach & engagement rate on social

513M

Audience

Combined total of publication-wide audience figures for all outlets featuring coverage

26

Pieces of Coverage

Total number of online, offline and social clips.

19

Online pieces

Amount of coverage published on websites, blogs and online outlets

3.17M

Estimated Views

Prediction of lifetime views of coverage, based on audience reach & engagement rate on social

513M

Audience

Combined total of publication-wide audience figures for all outlets featuring coverage

26

Pieces of Coverage

Total number of online, offline and social clips.

19

Online pieces

Amount of coverage published on websites, blogs and online outlets

Wins of The Campaign

Key Wins & Milestones

Wins of the Campaign

USA Today Bestseller

Book Hit the USA Today Best-Seller List.

Media Features: CNN & Forbes

Segments on the Today Show, ABC News Live, CNN, Schwab, and features articles in Forbes

USA Today Bestseller

Book Hit the USA Today Best-Seller List.

Media Features: CNN & Forbes

Segments on the Today Show, ABC News Live, CNN, Schwab, and features articles in Forbes

Client Testimonial

Matt Britton Testimonial

Matt Britton

Review

I attribute the success of Lauren’s “I Am That Lady” blog to her passion for helping others. Years ago, she was tens of thousands in debt and now lives debt free—proof of her credibility. She shares what she learned in the “debt trenches,” showing her genuine, hardworking, and professional nature.

Highlights

Campaigns Highlights

Campaign Highlight 1

Today Show

Campaign Highlight 2

CNN

Campaign Highlight 3

Newsweek

Campaign Highlight 4

News 12

Campaign Highlight 5

Forbes

Campaign Highlight 6

Pix 11 News

Campaign Highlight 7

News Nation

Campaign Highlight 8

The Schwab Network

Campaign Highlight 9

Scripps News

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If you’re planning a book launch, building your personal brand, or ready to step into the media spotlight, we’ll help you get seen, heard, and remembered, just like we did for Matt Britton.