Marcus Collins, an award-winning marketer and cultural translator, and a Marketing Professor at the University of Michigan
Marcus is the best selling author of the book For The Culture and a Clinical Marketing Professor at the Ross School of Business, University of Michigan, where he studies cultural contagion and meaning making. He is also the previous head of Strategy at Wieden+Kennedy New York, where he helped bridge the academic-practitioner gap for companies (from “blue-chip” brands like McDonald’s, Google, and State Farm, to nonprofits) that aim to put ideas in the world that inspire people to act. Prior to his tenure in advertising, he worked in music and tech as a startup co-founder (Muse Recordings) then led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) before running digital strategy for Beyoncé.
Marcus has been acknowledged for his strategic and creative contributions: American Advertising Federation’s Advertising Hall of Achievement, Ad Age’s 40 Under 40 recipient, & Crain’s Business 40 Under 40 recipient.
