Kurt Angle Case Study

We launched a targeted PR campaign that elevated Kurt Angle’s profile and boosted his visibility as a leading voice in the world of sports, motivation, and resilience.

Client Background

About Kurt Angle

Kurt first came to us as an Olympic gold medalist, WWE Hall of Famer, USA Wrestling Ambassador, and celebrated motivational speaker.
Our goal has been to develop a strategic communications plan focused on securing sponsorships and partnerships for the US Olmypic Team that position Kurt Angle as a prominent face of the LA 2028 Olympics, aligning with his goal to become a commentator at the Games.

Goals

What We Set Out to Achieve

Campaign Goals

Create a strategic press push to generate substantial buzz that results in extensive expert awareness, brand awareness for Kurt, and an increase in visibility, notability, and authority in the business space.
Provide Kurt with a successful, robust publicity campaign garnering earned editorial placements in print, online/digital, and broadcast TV.
Reinforce Kurt's reputation as a resilient Olympic champion, motivational speaker, and influential figure in the world of sports.

Meet Kurt Angle

Positioning

Kurt Angle, Olympic gold medalist, USA Wrestling Ambassador, WWE Hall of Famer and Motivational Speaker

Kurt Angle is an Olympic gold medalist, WWE Hall of Famer, USA Wrestling Ambassador, and celebrated motivational speaker. Known for his extraordinary journey from world-class athlete to renowned professional wrestler, Kurt’s story is one of unparalleled perseverance and resilience. He famously won his Olympic gold medal in wrestling with a broken neck, a testament to his relentless dedication and unwavering focus. Throughout his life, Kurt has faced numerous challenges, from severe injuries to personal struggles, all of which have shaped him into the inspiring public figure he is today.

Kurt’s passion for personal development and mental fortitude extends beyond the ring, making him a compelling voice on how to navigate adversity in today’s society. His experiences have molded him into a beacon of resilience, and his story resonates deeply with audiences, inspiring them to push through their own hardships with determination and courage. Kurt Angle is not just a sports legend; he is a powerful example of how to overcome the toughest obstacles and emerge stronger on the other side.

Results

Campaign Results

66.3M

Estimated Views

Prediction of lifetime views of coverage, based on audience reach & engagement rate on social.

34

Pieces of Coverage

Total number of online, offline and social clips in this book.

272M

Audience

Combined total of publication-wide audience figures for all outlets featuring coverage.

23

Online pieces

Amount of coverage published on websites, blogs and online outlets

66.3M

Estimated Views

Prediction of lifetime views of coverage, based on audience reach & engagement rate on social.

34

Pieces of Coverage

Total number of online, offline and social clips in this book.

272M

Audience

Combined total of publication-wide audience figures for all outlets featuring coverage.

23

Online pieces

Amount of coverage published on websites, blogs and online outlets

Client Testimonial

Kurt Angle Testimonial

Kurt Angle

Review

I’m very happy you gals are hustlers and you get stuff done. I love it. And I’m grateful for some of the endorsements you’ve offered me

Highlights

Campaigns Highlights

Campaign Highlight 1

The Brian Kilmeade Show

Campaign Highlight 2

Audacy Wfan Sports

Campaign Highlight 3

Fox 2 Detroit

Campaign Highlight 4

The Julian Dorey Podcast

Campaign Highlight 5

Sports Illustrated

Campaign Highlight 6

USA Today Sports

Campaign Highlight 7

Good Day Atlantra

Campaign Highlight 8

Brobible

Campaign Highlight 9

Fox Sports

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If you’re planning a book launch, building your personal brand, or ready to step into the media spotlight, we’ll help you get seen, heard, and remembered, just like we did for Kurt Angle.