About - Leverage with Media PR

Leverage with Media PR was born out of frustration and fueled by vision.

Our founder

Lauren Cobello

Lauren Cobello spent nearly two decades in the spotlight, building a 7-figure personal brand from scratch. She wrote three bestselling books, launched a top-rated podcast, and became a regular face on national television with as a regular guest on The Today Show, Good Morning America, The Dr. Oz Show, and Rachael Ray, all while mastering how to turn media exposure into long-term brand equity.

But behind the scenes, Lauren experienced what so many experts, entrepreneurs, and thought leaders go through: working with PR agencies that overpromised and underdelivered. Time after time, she saw opportunities missed, messages diluted, and powerful voices go unheard.
So, she flipped the script.

Lauren sold her first company and founded Leverage with Media PR to do PR differently, with integrity, strategy, and an obsession with getting real results. Our agency exists to turn your expertise into visibility, your story into influence, and your brand into one the media can’t stop talking about.
We believe Results speak louder than promises.

She’s been where you are and knows what it takes to rise. And that is what we do here at Leverage With Media PR.

What We Stand For

Company Values

Results-Oriented

We focus on outcomes that move the needle. Every action we take is tied to delivering measurable results that create meaningful impact for our clients and our team.

Perseverance

We push forward, even when things get tough. Obstacles don’t stop us—they fuel us. We are resilient, resourceful, and committed to seeing things through to the finish line.

Accountable

We own our work and our word. We take full responsibility for our actions, follow through on commitments, and communicate openly—especially when challenges arise.

Disciplined

We are structured in our thinking, organized in our execution, and consistent in our habits. Discipline allows us to produce high-quality work, meet deadlines, and exceed expectations.

Dependable

You can count on us. Whether it's a team member or a client, we show up, deliver, and support one another with reliability and integrity.

Goal-Oriented

We set bold goals and pursue them with clarity and purpose. Every strategy, task, and decision is aligned with a clear vision of success—for ourselves and for our clients.

Values

What We Believe

Credibility is currency

In today’s noisy world, being the best-kept secret isn’t noble, it’s expensive. We help you turn trust into traction.

Strategic Media, Not Random

You don’t need more press. You need the right press, the kind that builds long-term authority.

How you Need PR in the age of AI

If your name isn’t in trusted media outlets, AI likely won’t see you — 90% of AI-generated search results now come from earned media like interviews, news features, and expert quotes, not ads or press releases. The brands dominating AI-driven visibility aren’t spending the most; they’re simply the ones being talked about by credible sources.

PR should feel like a power move

In today’s noisy world, being the best-kept secret isn’t noble, it’s expensive. We help you turn trust into traction.

Our Partners

Who We Work With

We’re proud to represent entrepreneurs, authors, podcasters, celebrities, and CEOs who are bold enough to lead and wise enough to ask for strategic help. Our clients come to us because they’re ready to amplify their voice, launch something big, or break into the next level of visibility and influence.

If that’s you, we’re ready.
Why do business owners need to be obsessed with being in the media?

Because visibility is leverage. And in today's market, attention is everything.

When the media keeps talking about you, here’s what happens

01

You Stop Chasing and Start Attracting.

Investors, clients, partners, and press come to you because you’re seen as credible, relevant, and in demand.

02

You Build Authority That Can’t Be Faked.

Anyone can run an ad. But real media coverage signals that you’re the expert, not just an option — and that distinction drives decisions.

03

You Get Amplified Everywhere.

One headline doesn’t just live in a single outlet. It gets quoted in keynotes, clipped for social, screenshotted in sales decks, and echoed in investor meetings.

04

You Stay Top of Mind Not Just Top of Search.

People don’t buy from who they find. They buy from who they remember. Repetition in media builds trust through familiarity.

05

You Create Momentum That Compounds.

Media loves momentum. Once you’re talked about in one place, others follow. Consistent coverage makes you “newsworthy” by default.

If you’re inconsistent, or completely absent, in your media efforts, you’re leaving massive visibility, trust, and revenue on the table.

And that’s exactly what Leverage with Media PR helps you do.

Team

Meet Our Team

Founder & CEO

Lauren Cobello

Head of Podcast PR

Brittany Martin

Executive VP of Earned Media

Monique Dinor

Executive Assistant to the CEO

Kim Calaramo

Managing PR Director

Jessica Westra

Account Manager

Christina Ko

Senior Publicist

Judy Welage

Leading Podcast Publicist

Marz Marcello

Download

Grab The AI PR Starter Kit

10 Prompts for Instant Media Attention.

Let’s Build Your Legacy Together

We believe in playing the long game — not chasing headlines for 15 minutes of fame, but building personal brands that last for decades. If you’re ready to be seen, heard, and remembered…

10 Prompts to Get Noticed Fast!

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