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# Leverage With Media PR

## Sitemaps
[XML Sitemap](https://leveragewithmedia.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [How to Create a Strategic Media Outreach Plan](https://leveragewithmedia.com/strategic-media-outreach-plan/): Learn how to build a strategic media outreach plan that gets your story noticed by the right journalists and grows your brand’s credibility.
- [A Step-by-Step Guide to PR for Thought Leaders](https://leveragewithmedia.com/pr-for-thought-leaders/): Get practical tips on PR for thought leaders, from building your personal brand to landing media coverage and growing your authority in your industry.
- [5 Best Literary PR Firms to Land Major Press](https://leveragewithmedia.com/literary-pr-firms/): Find the top literary PR firms for authors ready to land major press and build a lasting brand. Get expert tips on choosing the right literary PR partner.
- [The Winning Online Press Release Format [Template]](https://leveragewithmedia.com/online-press-release-format/): Get the best online press release format with a clear template, expert tips, and actionable steps to help your news stand out and earn media coverage.
- [6 Best Podcast Guest Booking Services for Experts](https://leveragewithmedia.com/podcast-guest-booking-service/): Find the best podcast guest booking service for experts. Compare top agencies and platforms to get booked on podcasts that match your message and audience.
- [PR for Women Entrepreneurs: 4 Proven Strategies](https://leveragewithmedia.com/pr-for-women-entrepreneurs/): PR for women entrepreneurs means sharing your story, building credibility, and connecting with your audience using four proven, actionable strategies.
- [What Is CEO Media Coaching? A Leader’s Guide](https://leveragewithmedia.com/ceo-media-coaching-guide/): CEO media coaching helps leaders communicate with clarity and confidence. Learn how personalized coaching can strengthen your message and executive presence.
- [Celebrity PR Packages Explained: How to Get on the List](https://leveragewithmedia.com/celebrity-pr-packages-explained/): Learn how celebrity PR packages work, what brands look for, and actionable steps to help you get on the list and build real brand relationships.
- [8 Smart Ways to Increase Brand Visibility Online](https://leveragewithmedia.com/increase-brand-visibility-online/): Get practical tips to increase brand visibility online, connect with your audience, and build a memorable presence across search, social, and media platforms.
- [How to Establish Brand Recognition: A CEO’s Guide](https://leveragewithmedia.com/establish-brand-recognition-guide/): Learn how to establish brand recognition with proven strategies for CEOs. Build trust, stand out in your industry, and create a memorable brand identity.
- [The CEO Personal Branding Playbook for Growth](https://leveragewithmedia.com/ceo-personal-branding-guide/): Build your influence with this CEO personal branding playbook. Learn practical steps to shape your reputation, connect authentically, and drive growth.
- [The CEO Brand Ambassador: Why It’s Your Best Move](https://leveragewithmedia.com/ceo-brand-ambassador/): See how becoming a CEO brand ambassador helps you build trust, attract top talent, and create lasting connections that set your company apart.
- [Brand Credibility Definition: A Guide for Leaders](https://leveragewithmedia.com/brand-credibility-definition-guide/): Get a clear brand credibility definition and learn practical steps leaders can take to build trust, loyalty, and a lasting reputation with their audience.
- [How to Create a Publicity Plan That Gets You Press](https://leveragewithmedia.com/publicity-plan-guide/): Learn how to create a publicity plan that gets you press, builds your brand, and helps you reach your goals with clear, actionable steps and expert tips.
- [What a Book Marketing Expert *Actually* Does](https://leveragewithmedia.com/book-marketing-expert-guide/): A book marketing expert creates custom strategies to help authors reach more readers, build authority, and grow their brand with proven promotional tactics.
- [What Is Author PR? A Guide for Entrepreneurs](https://leveragewithmedia.com/author-pr-guide/): Author PR helps entrepreneurs build authority, connect with readers, and grow their brand. Learn how author PR works and why it matters for your book.
- [What Is Executive Thought Leadership? A CEO’s Guide](https://leveragewithmedia.com/executive-thought-leadership-guide/): Executive thought leadership helps CEOs build trust, influence, and real business results. Learn how to share your expertise and grow your impact.
- [How a Podcast PR Agency Can Grow Your Brand](https://leveragewithmedia.com/podcast-pr-agency-guide/): A podcast PR agency helps you reach new audiences, build credibility, and grow your brand by landing expert guest spots on the right podcasts.
- [How to Write a PR Plan: A 7-Step Framework](https://leveragewithmedia.com/pr-plan-framework/): Learn how to create a PR plan with this clear 7-step framework. Get practical tips for setting goals, defining your audience, and measuring results.
- [The Top Award-Winning PR Firms for Your Brand](https://leveragewithmedia.com/award-winning-pr-firm/): Find the best award winning PR firm for your brand. Compare top agencies, see what sets them apart, and get tips for choosing the right PR partner.
- [The CEO’s Guide to Award-Winning Public Relations](https://leveragewithmedia.com/award-winning-public-relations/): Get practical tips and proven strategies for award winning public relations campaigns that help CEOs build credibility, influence, and lasting brand impact.
- [The Expert Guide to Online Press Room Best Practices](https://leveragewithmedia.com/online-press-room-best-practices/): Get practical online press room best practices to help you attract media attention, build credibility, and make your brand easy for journalists to cover.
- [The Complete Guide to Media Training for Authors](https://leveragewithmedia.com/media-training-for-authors/): Media training for authors helps you share your story with confidence. Get practical tips to master interviews, build authority, and grow your audience.
- [Author Publicity 101: A Founder’s Guide](https://leveragewithmedia.com/author-publicity-guide/): Author publicity helps founders and experts build credibility, earn media coverage, and grow their audience with practical, actionable strategies.
- [How to Hire the Right Book Marketing Experts](https://leveragewithmedia.com/book-marketing-experts-hire/): Find out how to choose book marketing experts who align with your goals and brand. Get tips for vetting experience, communication, and campaign strategy.
- [Book Promotion Marketing: An Author’s Guide](https://leveragewithmedia.com/book-promotion-marketing/): Get practical book promotion marketing tips to help authors reach more readers, build their brand, and create lasting success with every book launch.
- [What Is CEO Media Training? A Founder’s Guide](https://leveragewithmedia.com/ceo-media-training-guide/): CEO media training helps founders communicate with confidence, handle tough questions, and protect their brand’s reputation in any media situation.
- [How to Create a Powerful Book Launch PR Plan](https://leveragewithmedia.com/book-launch-pr-plan/): Learn how to create a book launch PR plan that gets your book noticed, builds your authority, and connects you with the right readers and media.
- [Online Branding Tips to Build Your Authority](https://leveragewithmedia.com/online-branding-tips-guide/): Get practical online branding tips to build your authority, connect with your audience, and create a memorable digital presence that sets you apart.
- [The Top Public Relations Companies: An Insider’s Guide](https://leveragewithmedia.com/public-relations-companies-guide/): Find out what sets top public relations companies apart and learn how to choose the right PR partner to grow your brand and reputation.
- [Content Marketing for Authors: A Strategic Guide](https://leveragewithmedia.com/content-marketing-for-authors/): Content marketing for authors made simple—learn proven strategies to grow your audience, build your brand, and connect with readers through valuable content.
- [Top Book Publicists: A Strategic Hiring Guide](https://leveragewithmedia.com/top-book-publicists-guide/): Find out how top book publicists help authors succeed. Get tips on choosing the right publicist, what to expect, and how to make your campaign a success.
- [How to Build a Thought Leadership Model That Works](https://leveragewithmedia.com/thought-leadership-model/): Learn how to create a thought leadership model that builds credibility, grows your influence, and helps you connect with your ideal audience.
- [Publicity and Media Relations: What’s the Difference?](https://leveragewithmedia.com/publicity-and-media-relations/): Get clear on the difference between publicity and media relations, and learn how each strategy can help you build a stronger, more credible brand.
- [What Is a Boutique Marketing Agency? A Simple Guide](https://leveragewithmedia.com/boutique-marketing-agency-guide/): A boutique marketing agency offers specialized expertise and personal service. Learn what sets these agencies apart and how to choose the right partner.
- [Top Public Relations Firms: A Founder’s Guide](https://leveragewithmedia.com/public-relations-firms-guide/): Find out how public relations firms help founders build credibility, manage reputation, and secure media coverage with this practical guide for experts.
- [7 Best Book PR Firms & How to Choose Yours](https://leveragewithmedia.com/best-book-pr-firms/): Find the best book PR firms for your next launch. Learn what to look for, compare top agencies, and get tips for choosing the right partner for your book.
- [How to Master Podcast Guest Booking & Land Top Shows](https://leveragewithmedia.com/podcast-guest-booking-tips/): Get practical podcast guest booking tips to land top shows, attract high-quality guests, and streamline your process for standout interviews every time.
- [Building Effective Media Relations: A Game Plan](https://leveragewithmedia.com/building-effective-media-relations/): Get practical tips for building effective media relations, from crafting the right pitch to forming lasting connections with journalists and media outlets.
- [5 Best Book PR Companies for Non-Fiction Authors](https://leveragewithmedia.com/best-book-pr-companies/): Find the best book PR companies for non-fiction authors. Compare top agencies, services, and tips to help you choose the right partner for your next book launch.
- [What a Top Publicist Does & How to Find One](https://leveragewithmedia.com/top-publicist-tips/): Learn what a top publicist does, the key skills to look for, and how to find the right PR partner to shape and protect your public image.
- [How PR and Mass Media Can Shape Your Brand’s Story](https://leveragewithmedia.com/pr-and-mass-media/): See how PR and mass media work together to shape your brand’s story, build credibility, and connect you with the audience that matters most.
- [The Author’s Nonfiction Book Marketing Blueprint](https://leveragewithmedia.com/nonfiction-book-marketing-blueprint/): Get practical nonfiction book marketing strategies to build your platform, reach your audience, and grow your impact as an expert author.
- [How to Use a Radio Guest List to Secure Features](https://leveragewithmedia.com/radio-guest-list-tips/): Learn how to use a radio guest list to secure podcast and radio features, build your authority, and connect with hosts looking for expert guests.
- [Podcast Guest Pitch Template to Land Interviews](https://leveragewithmedia.com/podcast-guest-pitch-template/): Get a proven podcast guest pitch template and actionable tips to help you land more interviews and connect with podcast hosts in your industry.
- [How to Get Featured in Media: The Complete Guide](https://leveragewithmedia.com/get-featured-in-media/): Learn how to get featured in media with practical tips on crafting pitches, building journalist relationships, and measuring your PR success.
- [How to Choose the Best Book Promotion Companies](https://leveragewithmedia.com/best-book-promotion-companies/): Find out how to spot the best book promotion companies, compare services, and choose a partner who understands your goals and helps your book reach more readers.
- [How to Build a Winning CEO Branding Strategy](https://leveragewithmedia.com/ceo-branding-strategy/): Learn how to create a powerful CEO branding strategy that builds trust, attracts opportunities, and strengthens your company’s reputation as a leader.
- [Plan Your Book Publicity Campaign in 7 Steps](https://leveragewithmedia.com/book-publicity-campaign-guide/): Learn how to plan a successful book publicity campaign in seven clear steps, from building your media kit to landing interviews and growing your audience.
- [How to Choose the Right Boutique PR Firm](https://leveragewithmedia.com/boutique-pr-firm-selection/): Find out how to choose the right boutique PR firm for your brand, with tips on evaluating expertise, services, pricing, and communication style.

## Pages
- [Thank You](https://leveragewithmedia.com/thank-you/): We look forward to speaking with you. Please don't hesitate to reach out with any questions you have about your meeting with our CEO, Lauren Cobello
- [Podcast Booking](https://leveragewithmedia.com/podcast-booking/): BUILT FOR $1M+ BUSINESSES OR MAJOR BOOK LAUNCHES
- [How to Leverage your PR from LWM PR into Marketing GOLD!](https://leveragewithmedia.com/how-to-leverage-your-pr/): https://youtu.be/FSzDcygU6yA?si=LCMho6DlYC7Azazthttps://youtu.be/a2YwdRHJFHU?si=UjrCZaKuRbdQWEjUhttps://youtu.be/nXDDGAgpnoYhttps://youtu.be/lVsvcRdAdic
- [Terms & Conditions](https://leveragewithmedia.com/terms-conditions/): Welcome to Leverage with Media PR (“Company,” “we,” “our,” or “us”). These Terms and Conditions (“Terms”) govern your use of our website https://leveragewithmedia.com and any services provided by us (collectively, the “Services”). By accessing or using our Services, you agree to be bound by these Terms. If you do not agree with any part of these Terms, please do not use our Services.
- [Strategic Personal Branding PR](https://leveragewithmedia.com/strategic-personal-branding-pr/): In today’s attention economy, who you are is just as important as what you do. Our Strategic Personal Branding PR service helps you craft a narrative so compelling, the media — and your market — can’t look away.
- [Podcast PR](https://leveragewithmedia.com/podcast-pr/): Podcast PR creates long-form trust, drives traffic, builds backlinks, and positions you as an expert in real conversations — not just in highlight reels.
- [Book PR](https://leveragewithmedia.com/book-pr/): Make Your Book the Headline — Not Just the Product.
- [Work with us sales](https://leveragewithmedia.com/work-with-us-sales/): Work with Us Sales - Leverage with Media PR
- [Blog](https://leveragewithmedia.com/blog/)
- [Contact Us](https://leveragewithmedia.com/contact-us/): Contact Us - Leverage with Media PR
- [Services](https://leveragewithmedia.com/services/): Our Services
- [About](https://leveragewithmedia.com/about/): About - Leverage with Media PR
- [Homepage](https://leveragewithmedia.com/): At Leverage with Media PR, we don’t just pitch stories, we build brands. Whether you're launching a book, growing your podcast, or becoming the go-to authority in your industry, our elite PR strategies help you break through the noise, build credibility, and stay top of mind in your space. If you're ready to go from best-kept secret to industry icon, you're in the right place.
- [Privacy Policy](https://leveragewithmedia.com/privacy-policy/): An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

## Listing Items/Components
- [Key wins](https://leveragewithmedia.com/?jet-engine=key-wins)
- [Results Repeaters](https://leveragewithmedia.com/?jet-engine=results-repeaters)
- [Goals Repeater](https://leveragewithmedia.com/?jet-engine=goals-repeater)
- [Team](https://leveragewithmedia.com/?jet-engine=about)

## Team
- [Meghan Athey](https://leveragewithmedia.com/team/meghan-athey/): Meghan Athey is a Podcast Publicist at Leverage with Media PR, specializing in securing high-impact podcast placements for founders, operators, and thought leaders across a wide range of industries. With years of experience in podcast public relations, she brings a well-rounded perspective and a sharp instinct for what makes a story actually land.

Known for her strategic approach, Meghan focuses on more than just bookings—she positions ideas in a way that feels timely, relevant, and worth listening to. She understands both what hosts are looking for and what audiences engage with, allowing her to place clients in the right conversations, not just more of them.

At the core of her work is a genuine love of strategy: identifying where a story fits, how it should be told, and how to turn a single podcast appearance into meaningful visibility and long-term impact.
- [Chris Powell](https://leveragewithmedia.com/team/chris-powell/): Chris Powell started off as a General Assignment TV Reporter in 2002 within the Palm Springs, California market before transitioning into Public Relations with his impactful storytelling for the last 20 years. Chris’s passions are finding the story, capturing the most compelling parts and providing the press with all the details to obtain media coverage for clients.
- [Nick Riccardo](https://leveragewithmedia.com/team/nick-riccardo/): Nick Riccardo has worked as a writer and producer in digital media and audio for over a decade, developing and producing original series for companies including Yahoo Finance and Wild Sky Media. As a podcast producer, he has booked, produced, and interviewed top-level talent from all sectors, from actors and television personalities to C-suite executives and government officials.
- [Christina Ko](https://leveragewithmedia.com/team/christina-ko/): Christina is a young professional with two in-depth years of experience in academia and five years in both the office and field. Having studied International Studies for both her Bachelor and Master degrees, she first stepped foot into the PR world for Corporate Social Responsibility (CSR) cases. As she pivoted deeper into more traditional PR, she enhanced her knowledge in communication, striving to look for new, original ways for client storytelling. Before she moved back to the States in late 2021, she worked at a global agency in Korea for three years. There, she worked with a wide variety of B2B and B2C clientele spread out in Korea, Singapore, Germany, Denmark, North America and more. Returning to the States, she gained more client experience in healthcare and AI at a tech-focused agency.
- [Kim Calaramo](https://leveragewithmedia.com/team/kim-calaramo/): Kim is the Executive Assistant to the CEO at Leverage with Media PR, with over 7 years of experience supporting executives and teams internationally. She specializes in admin support, project coordination, calendar and email management, and hiring. Known for her reliability and proactive mindset, Kim helps businesses run smoothly behind the scenes—so leaders can stay focused on what matters most. She is passionate about creating structure and efficiency, helping both people and systems operate at their best.
- [Carson McQuillan](https://leveragewithmedia.com/team/carson-mcquillan/): For Carson McQuillan, success is measured in front-page placements and top-tier interviews. An experienced communications leader, Carson has a proven talent for putting companies and executives on the map, securing features in the most competitive media landscapes—from FOX Business and CNBC to Business Insider and Yahoo Finance. With a strategic approach honed by years of success, Carson consistently delivers high-impact results, including appearances on shows like Good Morning America and Cheddar, ensuring the story lands right where it needs to be. 
- [Monique Dinor](https://leveragewithmedia.com/team/monique-dinor/): Monique has over 20 years of experience in Earned PR, media relations, and strategy and has worked across several verticals including consumer, health and wellness, tech, beauty, food and beverage, non-profit, and more. She has a deep understanding of the evolving media landscape and excels at packaging timely story angles, leading to segments and feature stories across mediums.
- [Brittany Martin](https://leveragewithmedia.com/team/brittany-martin/): Brittany Martin is the Head of Podcast PR at Leverage with Media, specializing in elevating voices and brands in the podcasting space. With a diverse background in public relations spanning film, C-suite, beauty, food and beverage, podcasting, and immersive art, Brittany brings a wealth of experience and a unique perspective to her current role. Her transition into this niche reflects her passion for connecting audiences with compelling stories and thought leaders through the power of podcasts.
- [Jessica Westra](https://leveragewithmedia.com/team/jessica-westra/): Jessica Westra is an award-winning Media Relations and PR Campaign Expert with more than 25 years of experience directing media relations and publicity campaigns, large-scale events, programs and tours, including several New York Times bestselling campaigns. She is an experienced manager of people, projects, authors, and PR firms with strong publishing industry connections and a solid track record of working with executives, agents, authors, and media.
- [Lauren Cobello](https://leveragewithmedia.com/team/lauren-cobello/): Lauren Cobello is a renowned national TV personality, 3x author, and Founder and CEO of Leverage with Media PR. With an impressive track record of success and a charismatic on-screen presence, Lauren has been a regular on national TV for over a decade and has captivated audiences on shows like the TODAY show, GMA, Dr. Oz, Rachael Ray, and hundreds of others.

## Reels
- [Reel 8](https://leveragewithmedia.com/reels/reel-8/)
- [Reel 7](https://leveragewithmedia.com/reels/reel-7/)
- [Reel 6](https://leveragewithmedia.com/reels/reel-6/)
- [Reel 5](https://leveragewithmedia.com/reels/reel-5/)
- [Reel 4](https://leveragewithmedia.com/reels/reel-4/)
- [Reel 3](https://leveragewithmedia.com/reels/reel-3/)
- [Reel 2](https://leveragewithmedia.com/reels/reel-2/)
- [Reel 1](https://leveragewithmedia.com/reels/reel-1/)

## Case Studies
- [Kurt Angle Case Study](https://leveragewithmedia.com/case-studies/kurt-angle-case-study/): We launched a targeted PR campaign that elevated Kurt Angle’s profile and boosted his visibility as a leading voice in the world of sports, motivation, and resilience.
- [Matt Britton Case Study](https://leveragewithmedia.com/case-studies/matt-britton-case-study/): We launched a focused podcast tour and PR campaign that amplified Matt Britton’s book and positioned him as a top voice in AI, consumer trends, and business strategy.
- [Marcus Collins Case Study](https://leveragewithmedia.com/case-studies/marcus-collins-case-study/): Award-winning marketer and cultural expert sharing insights from For The Culture. Elevating the conversation on culture’s power to shape business and society.
- [Dave Asprey Podcast Tour & Bestseller Campaign](https://leveragewithmedia.com/case-studies/dave-asprey-podcast-tour-bestseller-campaign/): We launched a high-impact podcast tour and PR campaign that propelled Dave Asprey’s book to USA Best Seller Status while boosting his authority across national media.

## Testimonials
- [Kurt Angle](https://leveragewithmedia.com/testimonials/kurt-angle/): I’m very happy you gals are hustlers and you get stuff done. I love it. And I’m grateful for some of the endorsements you’ve offered me
- [Jason Vitug](https://leveragewithmedia.com/testimonials/jason-vitug/): As someone with little PR experience, I was nervous at first, but Lauren explained everything clearly. Her coaching boosted my confidence both behind the scenes and on-air. Her strategies have helped me reach local media and book my own shows. I highly recommend Lauren to any author.
- [Laura Lee Wright](https://leveragewithmedia.com/testimonials/laura-lee-wright/): "VVorking with Lauren and her team at Leverage with Media was an amazing experience. I felt like I was working with business partners and friends. The team landed valuable media exposure for my book. I would not have been able to do it on my own and I wouldn't have wanted to do it with a different firm."
- [Kelly Sayre](https://leveragewithmedia.com/testimonials/kelly-sayre/): I connected with Lauren years ago for her savvy budgeting advice and loved watching her on shows like Rachel Ray. When she launched her PR/Media Coaching program, I signed up immediately. She got me on three major TV networks within weeks and taught me how to work with producers and prepare for live interviews. If you're a new author wanting real TV coverage, hire Lauren!
- [Matt Britton](https://leveragewithmedia.com/testimonials/matt-britton/): Working with Lauren and Leverage with Media PR has been incredible. They transformed how we show up in the market and helped our book become a USA Today bestseller. Thanks to their creativity and responsiveness, we’ve been featured in USA Today, CNN, Forbes, and more. The team is proactive, strategic, and a true partner. I can’t recommend LWPR highly enough.
- [Austin Netzley](https://leveragewithmedia.com/testimonials/austin-netzley/): “Hey, Austin Netzley here, founder of 2X. Big shoutout to Leverage with Media they’re the best. They helped my book launch with amazing PR, including events in New York and the NY Stock Exchange. Highly recommend Lauren and her team. They truly know how to get you noticed.”
- [Phil Mershon](https://leveragewithmedia.com/testimonials/phil-mershon/): Lauren is an outstanding presenter and emcee. Her stage energy and awareness make her instantly likable. Our speakers loved her deep knowledge about lighting, makeup, and attire.
- [Chloe Panta](https://leveragewithmedia.com/testimonials/chloe-panta/): “My name is Chloe Panta, debut author of the self-development book Untapped Magic, which was released in March 2024. I worked with Lauren and her team for months, securing top-tier media placements, news features, and an appearance on CBS. It was the best investment I made for myself and my book. My agent had advised me to hire a publicist early on, and after interviewing several, Lauren proved to be the real deal.”
- [Lawrence Sprung](https://leveragewithmedia.com/testimonials/lawrence-sprung/): I am beyond grateful to Lauren and the Leverage Media PR team for their support and guidance. As a planner at heart, PR’s in-the-moment pace was a challenge, but during my Amazon Bestselling Book launch, Lauren balanced media needs with running Mitlin Financial. I recommend her so highly I’ve already shared her name with a colleague who hired her.