As an entrepreneurial author, it can be overwhelming to know how to start preparing your brand for PR. It’s essential to have a strong presence online, social media, and traditional media outlets if you want to grow your readership and connect with people around the world.
Whether it’s making sure you have an active website or creating videos for TV networks, there are many things that an author should do before launching their PR campaign. Here are a few tips on how to get your brand ready for PR.
Make sure your Website looks professional
Having a professional website is key when creating a strong presence online. Your website should be informative and visually attractive, as well as optimized for mobile devices so people can easily access your content on any device.
Leverage with Media PR encourages authors to go above and beyond a basic author website. Our goal is for you to establish yourself as an authority in your field by showcasing your expertise. Use your platform to demonstrate what you do and how you do it, and leverage your book as a tool for boosting media exposure.
You also want to make sure all of your contact information is up-to-date and easy to find; including email addresses and social media accounts. This will allow potential journalists, tv reporters readers to reach out with questions or comments about your work. Additionally, include photographs AND short-form videos that showcase who you are as an expert and stories about why you do what you do. This will help create a personal connection between yourself and the producers and journalists looking at your website.
This website also needs to be collecting email addresses so you can build out a launch team from people interested in what your business teaches. Running a simple email campaign from ConvertKit or Drip would be great!
Create Social Media Accounts
Social media IS THE most popular way people communicate online today; having a strong presence on these platforms is essential for any business or individual looking to build their brand. Create accounts on Facebook, Twitter, Instagram, YouTube, LinkedIn etc., so that people can follow updates about what’s happening in your business and book launch.
Post regularly about upcoming book events, current trends relating to your niche, and media appearances; this will help engage current fans while also attracting new ones who may not otherwise have heard about your work.
Many TV Producers are creating entire shows off of a single TikTok or Instagram Reel, they are scrolling through social media to find the next big story! Creating short-form videos on your social media is necessary these days, to show the producers that you can appear put together on tv.
Optimize Your LinkedIn Profile
LinkedIn is an important platform for authors because it’s a hub where like-minded professionals connect with each other—you can use it to network with publishers, journalists, editors and more! Optimize your profile by including information such as book titles that you have written or published (if applicable), awards/accolades that you have received in relation to literature or writing in general etc., As well as adding contact information like email addresses and phone numbers so interested parties can reach out directly if needed. In addition to this, include photographs of yourself (for example at book signing events) which will make it easier for people recognize who they’re talking too when reaching out via LinkedIn messages etc.,
Get Ready For TV Attention
If you want to gain more attention from TV networks then come prepared with photos of yourself that would be suitable for television appearances—professional headshots are best but candid pictures such as at book signings also work great too!
Also make sure that any audio/video recordings of yourself speaking about topics related to books (or even just reading extracts from them) are available online so if ever asked by a producer they could watch/listen back immediately if needed. Finally if possible (and depending on budget), try producing short videos highlighting some key aspects of the books that could be used during television interviews etc., The more interesting visuals the better!
By following these steps authors will certainly be able to create a strong presence online; making it easier for potential readers around the world discover their work much easier than before when marketing was limited solely due print materials etc., So don’t wait any longer– get started now!