It is as difficult as publishing your book to make it different in the competitive world of publishing. Though the age of digital has handed us many more self-promotion tools, a professional author publicist can still be an indispensable asset. But do you really need one? 

What is an Author Publicist?

An author publicist is someone who markets authors and their literary works. They are there to create hype and PR, support the exposure of the author, and build the author’s brand. Their goal is to sell books and build awareness of and an audience for their authors so that they continue to hit the best-seller lists year in and year out.

Key Responsibilities of an Author Publicist

1. Media Outreach: Author publicists have relationships with journalists, reporters, bloggers, and media outlets. They are responsible for everything from pitching stories and setting up interviews to securing reviews to promote the book and support the author directly.
2. Book Launch Planning: Publicists plan book launch events, organizing readings, signings, and virtual events. They try to publicize these events properly and get people excited about the book.
3. Social Media Management: In today’s market, you need effective social media strategies. Publicists keep the author active in social media, posting and interacting with followers to get a hold of a portion of the future readers.
4. Press Materials Creation: Publicists create press kits with items such as press releases, author bios, and book synopses –Newsworthy materials suitable for media pitches with relevant messaging.
5. Brand Development: In addition to publicizing a single book, these professionals also work to develop the author’s brand as a whole, making them experts in their field and facilitating long-term careers.

Benefits of Hiring an Author Publicist

1. Expertise and Experience: Publicists simply know the industry so well. This means they know how to approach the market, how media works, and what is likely to work to help publicize something, which saves authors a lot of time.
2. Media Access: Publicists use their existing relationships with media outlets to secure placements beyond what an author could do on their own. This includes features in reviews in prominent publications and interviews on mainstream opportunities.
3. Time Management: As promoting a book is a very time-consuming task, a publicist handles all the promotional or jibber-jabbery stuff so that authors can only focus on writing.
4. Strategic Planning: Publicists build custom-fit marketing plans to match the author’s goals. They know how to market and where to reach the audiences efficiently to bring maximum effect from their promotional efforts.
5. Professional Advocacy: Publicists are also the authors’ biggest advocates, and they promote the work with both enthusiasm and professionalism. This can be great for authors who aren’t huge fans of self-promotion.

Do You Need an Author Publicist?

Making the decision to hire a publicist often comes down to multiple factors: your goals, your budget, and where your personal strengths are. Here are some considerations:

• First-Time Authors: If you have never published before, then a publicist can be invaluable in showing you the ropes and creating a solid debut for you upon release.
• Established Authors: A publicist can help take an author who is already gaining some traction to the next level (literary media attention, larger promotional campaigns).
• Self-Published Authors: Self-publishing gives you control but comes with a heavy amount of self-promotion. A publicist helps fill in the gap and provides a marketing background.
• Budget Constraints: Publicists are not cheap, so it is important to weigh the potential return on investment. Some authors use a short-term consultation model instead of an ongoing relationship.
• Personal Comfort with Promotion: For some authors who are too shy to promote or who simply do not have the time to properly market their established work, a publicist can help in promotion significantly.

Whether you’re a first-time author or an established writer looking to expand your reach, book your consultation with us to achieve your promotional goals and build a lasting literary career.

A Guide for Authors and Entrepreneurs

A good public relations (PR) plan is increasingly important for authors and entrepreneurs who are looking to individualize their message to their target audience in order to compete successfully. At Leverage with Media PR, we help our clients create a successful strategic PR plan that enhances their brand. 

Why You Need a Strategic PR Plan

PR is more than just getting your name in the media. It’s about crafting a clear, compelling, and consistent story that connects you with your audience. For authors, it involves putting your book to work for you as part of a bigger business plan. For entrepreneurs, it’s about building a brand that stands out in a crowded market.

Key Components of a Strategic PR Plan

1. Define Your Objectives: Figure out what you want your PR to accomplish. Do you want to raise awareness of your brand, sell more books, or build credibility as an expert? Having clear objectives will help determine the direction of your PR strategy.
2. Know Your Audience: Spend time getting to know your target audience. Who are they? What are their interests? Craft your messaging to speak directly on an individual level.
3. Craft Your Story: The story is at the core of your PR plan. It is who you are, and it is what will help others remember you. We at Leverage with Media PR aim to craft a compelling narrative, but more importantly, one that reflects your story and resonates with your audience.
4. Choose the Right Channels: Whether it’s speaking engagements, social media, or media outreach, choosing the appropriate channels is essential to successfully reach your audience. We’ll assist you in determining which platforms will best convey your message.
5. Measure Success: A strategic PR plan is incomplete without a way to measure success. We ensure you get the tools to track your progress, whether it’s media coverage, social media engagement, or sales growth.

Partner with Leverage with Media PR

Leverage with Media PR knows the unique battle of authors and entrepreneurs. We have personalized PR plans designed for you If you want to establish a brand or launch a book. Our insights can help you navigate the complexities of public relations and enable you to have a more significant impact.

Ready to step up your brand? Contact Leverage with Media PR  for a customized plan of action that is suitable for you.

In the fast-paced and quickly changing marketplace, brand success cannot be maintained with a one-time publicity stunt or short-term campaign. A long-term, successful PR strategy is crucial for success in both business and life. At Leverage with Media PR, our main focus is planning strategies that are not only result-driven but also build a strong platform for long-term success.

1. Start with Clear Objectives

The foundation of a good PR strategy is what you aspire to achieve in the long term. Do you want to position yourself as an expert in your industry and grow a loyal customer base, or do you simply desire continuous sales and revenue growth? Creating these goals will ensure that all public relations planning connects back to the big picture.

2. Craft a Consistent Brand Narrative

The brand narrative is the key story you want to tell the target audience. In creating a solid PR strategy, you need an all-encompassing story that resonates across all platforms. Consistent messaging is how trust and familiarity are built over time, whether through press releases, social media, or public appearances

3. Engage in Ongoing Media Relations

Having a strong relationship with the media is vital for long-term PR success. Regularly engage with journalists, editors, or influencers, as your brand needs to remain a point of recurring interest and conversation. This is something we do really well here at Leverage with Media PR, getting you to develop those relationships and ensure that you are appearing in the media, such as press releases, and keeping your brand fresh on everyone’s mind!

4. Leverage Data and Analytics

A solid PR strategy is not just about making a noise— it is also about being strategic. By using data and analytics, you can easily monitor your PR performance and get a full grip on audience behavior, which enables you to adjust strategies accordingly. This allows your PR campaigns to be data-driven as the landscape changes- making sure that your brand stays ahead of trends.

5. Adapt and Innovate

Public relations changes all the time, and to have longevity in that field requires a level of adaptability and inventiveness. Whether it be adopting new technologies, checking into developing media channels, or responding to changes in consumer behavior, the focus becomes all-important. We at Leverage with Media PR assist you in these changes, making your pr strategy current and effective.

Partner with Leverage with Media PR

A solid PR strategy will take you far in the long run. This is where Leverage with Media leads. When it comes to public relations, we devise custom PR plans that fulfill your immediate objectives and aim for long-term growth. Using our experience, you can lay the groundwork for PR that will serve your brand in the long run.

Contact Leverage with Media PR today to start building your path to long-term success.

As an entrepreneurial author, it can be overwhelming to know how to start preparing your brand for PR. It’s essential to have a strong presence online, social media, and traditional media outlets if you want to grow your readership and connect with people around the world.

Whether it’s making sure you have an active website or creating videos for TV networks, there are many things that an author should do before launching their PR campaign. Here are a few tips on how to get your brand ready for PR.

Make sure your Website looks professional

Having a professional website is key when creating a strong presence online. Your website should be informative and visually attractive, as well as optimized for mobile devices so people can easily access your content on any device.

Leverage with Media PR encourages authors to go above and beyond a basic author website. Our goal is for you to establish yourself as an authority in your field by showcasing your expertise. Use your platform to demonstrate what you do and how you do it, and leverage your book as a tool for boosting media exposure.

You also want to make sure all of your contact information is up-to-date and easy to find; including email addresses and social media accounts. This will allow potential journalists, tv reporters readers to reach out with questions or comments about your work. Additionally, include photographs AND short-form videos that showcase who you are as an expert and stories about why you do what you do. This will help create a personal connection between yourself and the producers and journalists looking at your website.

This website also needs to be collecting email addresses so you can build out a launch team from people interested in what your business teaches. Running a simple email campaign from ConvertKit or Drip would be great!

Create Social Media Accounts

Social media IS THE most popular way people communicate online today; having a strong presence on these platforms is essential for any business or individual looking to build their brand. Create accounts on Facebook, Twitter, Instagram, YouTube, LinkedIn etc., so that people can follow updates about what’s happening in your business and book launch.

Post regularly about upcoming book events, current trends relating to your niche, and media appearances; this will help engage current fans while also attracting new ones who may not otherwise have heard about your work.

Many TV Producers are creating entire shows off of a single TikTok or Instagram Reel, they are scrolling through social media to find the next big story! Creating short-form videos on your social media is necessary these days, to show the producers that you can appear put together on tv.

Optimize Your LinkedIn Profile

LinkedIn is an important platform for authors because it’s a hub where like-minded professionals connect with each other—you can use it to network with publishers, journalists, editors and more! Optimize your profile by including information such as book titles that you have written or published (if applicable), awards/accolades that you have received in relation to literature or writing in general etc., As well as adding contact information like email addresses and phone numbers so interested parties can reach out directly if needed. In addition to this, include photographs of yourself (for example at book signing events) which will make it easier for people recognize who they’re talking too when reaching out via LinkedIn messages etc.,

Get Ready For TV Attention

If you want to gain more attention from TV networks then come prepared with photos of yourself that would be suitable for television appearances—professional headshots are best but candid pictures such as at book signings also work great too!

Also make sure that any audio/video recordings of yourself speaking about topics related to books (or even just reading extracts from them) are available online so if ever asked by a producer they could watch/listen back immediately if needed. Finally if possible (and depending on budget), try producing short videos highlighting some key aspects of the books that could be used during television interviews etc., The more interesting visuals the better!


By following these steps authors will certainly be able to create a strong presence online; making it easier for potential readers around the world discover their work much easier than before when marketing was limited solely due print materials etc., So don’t wait any longer– get started now!